

The Executive Board directs the Company and manages its business. In doing so, it is obliged to act in the Company’s interests and undertakes to increase the Company’s long-term value. The Supervisory Board appoints the members of the Executive Board.
The efficient structure of the Executive Board creates a coherent, uniform market image. The cross-brand organization allows us to leverage numerous synergies and make the most of our resources and potential.

Thomas-B. Quaas
Chairman of the Executive Board
Born 1952 in Glauchau/Germany
Studies of Economics in Frankfurt/Germany
Beiersdorf AG
1979-1987
Trainee, Head of Human Resources Development
Head of Sales
1987-1991
Head of Sales cosmed Germany
1991-1994
Director Marketing cosmed Germany
1994-1999
Director Consumer Products Germany
1999-2005
Executive Board Member
medical division
Supply Chain: Purchasing/Production/Logistics
since 2005
Executive Board Chairman

Born 1962 in Kiel, Germany
Studies of Business Administration in Kiel, Germany
Hero Group
2002-2011
Chief Executive Officer
1996-2002
Various top management positions
Previous employers
Procter & Gamble, Reckitt Benckiser, Bertelsmann
Beiersdorf AG
since January 1, 2012
Executive Board Member

Peter Feld
Member of the Executive Board
Region Europe/North America
Born 1965 in Gummersbach, Germany
Studies of Mechanical Engineering in Aachen, Germany
Procter & Gamble
1992-2000
Manager Product Supply
2001-2004
Manager Marketing, Germany, Austria and Switzerland
Johnson & Johnson
2004-2006
General Manager, Greiter/PIZBUIN (worldwide)
2007-2010
General Manager Consumer Health Care, Germany, Austria, Switzerland and Benelux
Beiersdorf AG
since 2010
Executive Board Member
Region Europe

Ralph Gusko
Member of the Executive Board
Brands & Supply Chain
Born 1961 in Cologne, Germany
Bi-national business study with major in Marketing in Saarbrücken and Metz
Beiersdorf AG
1988-1990
Marketing Trainee
1990-1993
Market Manager Do-it-Yourself Products, tesa France
1993-1995
Product Manager Innovation, International Consumer Marketing, tesa Division
1995-2001
General Manager South Korea
2001-2005
Marketing Manager Germany for NIVEA Face/Bath/Hair Care
2005-2009
General Manager Thailand, Indochina & Region West Asia
2009-2011
General Manager Northern Europe
since 2011
Executive Board Member
Brands / Supply Chain

Dr. Ulrich Schmidt
Member of Executive Board
Finance/Human Resources
Born 1953 in Bevensen, Germany
Studies of Economics and Business Administration in Kiel, Germany
Beiersdorf AG
1984-1986
Director Treasury
1986-1988
Director Controlling
1989-1992
Corp.Vice President Materials Management
1992-1996
Corp.Vice President Corp.Development / M&A
1996-1999
Business Unit Consumer Products Beiersdorf, Austria
1999-2010
Managing Director Beiersdorf Central Eastern Europe, Austria
since 2011
Executive Board Member
Finance/Human Resources

Ümit Subaşi
Member of Executive Board
Emerging Markets
Born in 1967 in Turkey
Studied business administration in Turkey
Istanbul University
1992 – 1993
Teacher, Tourism & Hotel Management
AKK Turizm Ve Ticaret
1992 – 1993
Coordinating Director
SC Johnson
1993 – 1997
Business Director, Professional Products
1997-2000
Business Director, European Automotive
2000-2004
Group General Manager, Romania & Bulgaria
2004-2008
Group General Manager, Russia & CIS
2008-2009
Group General Manager, Central Cluster Europe
2009-2011
Vice President & Zone Director, Northern Europe
Beiersdorf AG
since 2011
Executive Board Member
Region Emerging Markets
The main tasks performed by the Executive Board include:
Certain measures and transactions by the Executive Board require Supervisory Board approval.
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