Beiersdorf's founder Carl Paul Beiersdorf himself laid the foundations for the success today of Hansaplast and its sister brands Elastoplast and Curitas. In 1882, he registered a patent for the "production of coated bandages". Patent No. 20057 also marks the birth of the global company that is Beiersdorf today. The Company's first globally successful product was its zinc oxide adhesive tape Leukoplast, introduced in 1901. It was followed in 1922 by Hansaplast, which revolutionized wound care. Hansaplast was the first plaster to feature a gauze pad, allowing it to be used to care for open wounds as well.
A whole string of innovations followed, thanks to a continuous ongoing development process: Hansaplast elastisch (elastic) in 1932, Hansaplast wasserfest (waterproof) in 1953, Hansaplast Kinderpflaster (childrens' plasters) in 1968, the Active Gel Strip in 2003, and the flexible knee and elbow bandages for children introduced in 2008. Today, the Hansaplast portfolio comprises heat therapy products, products for foot care, for disinfection, and for noise protection, bandages, fixation bandages, and special products for wound care in addition to plasters.
Beiersdorf's plaster and wound care brand Hansaplast is the market leader in Germany and another 21 countries worldwide.
