Eucerin protects the skin from the surface right down into the deeper layers. With an advanced sun protection concept the Eucerin SUN FACE products now also contribute to DNA regeneration.
An Even Better Understanding of the Skin
Creating better products for optimal skincare requires a deep understanding of the skin and its metabolic processes. At Beiersdorf Analytics , food chemist Bernd Enthaler has developed a new method of skin analysis that helps give us a better understanding of the skin.
Georg W. Claussen, Honorary Chairman of Beiersdorf, Dies in Hamburg at 100
Georg Wilhelm Claussen, the long-time CEO, Head of the Supervisory Board and Honorary Chairman of Beiersdorf AG, has died at 100 in Hamburg.
Changes in Beiersdorf AG’s Executive Board
Peter Feld, responsible for the Europe/North America Region on Beiersdorf AG’s Executive Board since August 2010, will leave the company effective July 31, 2013, at his own request and on amicable terms.
NIVEA MEN teams up with Real Madrid C.F.
NIVEA MEN, the international number one in men’s care and Real Madrid C.F., the most internationally laureate football club, entered into an extensive sponsorship agreement today for the Spanish market.
Beiersdorf Discovers the Rhythms of Skin
Scientists at Beiersdorf AG have once again made an important contribution to our understanding of skin: together with researchers of Charité University Medicine Berlin they were able to demonstrate the existence of an inner clock in human skin cells, which controls skin regeneration among other things.
One Year of Skin Expertise in Hamburg's City Center
For one year now, Germany's skin competence center has been located right in the middle of the Hamburg city center. On its first anniversary, the Eucerin Skin Institute looks back on a successful initial year with many satisfied customers.
150th birthday of NIVEA`s founding father Oscar Troplowitz – exhibition in Hamburg
Oscar Troplowitz wasn’t just one of the first men to introduce product branding in Germany, he also invented NIVEA Creme and is one of the most brilliant entrepreneurs of his age. As a parliamentarian, Troplowitz supported social reform.
NIVEA Gets A New Global Design
The blue tin has embodied NIVEA’s brand values since 1925. It is the brand “face“ that consumers around the world associate with trust, closeness and expertise. Now Beiersdorf AG has introduced a new global design language based on the iconic blue tin.
New Eucerin Study: Alliance Against Aging
Worldwide the number of women who undergo anti-wrinkle injections at the dermatologist increases significantly. Knowing this trend, Eucerin has set-up a unique skin study of unknown dimensions in which the alliance of Hyaluronic Acid injections and the Eucerin HYALURON-FILLER range was researched – leading to surprisingly strong results.
Beiersdorf introduces a new international agency model
Beiersdorf has introduced a new and innovative model for its collaboration with creative agencies. In addition to the lead agency, DRAFT FCB, there will be a pool of international agencies including Hamburg-based JUNGvonMATT plus three further agencies in North and South America and Asia.
Eucerin DermoCapillaire: Back to the Roots
Dandruff, itchy scalp, and thinning hair aren’t simply inconvenient but real dermatological issues with a negative impact on the overall well-being. The new scalp and hair care range DermoCapillaire from Eucerin now gets to the root of the most common scalp problems.
The New Labello Repair & Beauty: Irresistibly Kissable
Pale, chapped lips doesn’t only look unattractive, they also ache and disturb kissing. The new Labello Repair & Beauty offers an innovative 2in1 Technology fulfilling both consumer needs: the right care and a healthy color.
NIVEA Powers Schools
The global cooperation with Plan International is already supporting more than 25,000 children through educational projects. In 2011 the biggest project to date was started in Guatemala with a budget of €500,000. It also marked the occasion of NIVEA’s 100th birthday.
90 Years of Hansaplast: From Plaster Strips to International Brand
Ingenious inventions are characterized by the fact that you can hardly imagine living with out them. The brand Hansaplast made history in 1922 as the first self-adhesive first-aid wound dressing without active ingredients.
Company Press Kit
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