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2/2/2012
Beiersdorf Opens World’s First Eucerin Skin Institute
Making the Eucerin brand something you can experience up close – that is the mission of the world’s first Eucerin Skin Institute opening in an old post office building on Hamburg’s Stephansplatz on February 3rd, 2012.
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11/22/2011
Invisible for Black & White: the Most Successful Deodorant Launch in the History of Beiersdorf
NIVEA, the world’s first skin care brand, celebrates its 100th anniversary with a centennial book. The book gives readers an exclusive look into the success behind the iconic brand which is today present in more than 200 countries across the world.
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11/1/2011
Rihanna on the Digital NIVEA Stage
In the course of its birthday campaign NIVEA created a digital application that brings the brand closer to consumers in an entirely new way. Matthias Ihnken, Head of Digital Marketing at Beiersdorf describes how this “Augmented Reality” works.
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10/5/2011
Generation change at Beiersdorf: Heidenreich to succeed Quaas as CEO
Stefan F. Heidenreich (48) has been appointed to Beiersdorf AG’s Executive Board effective January 1, 2012, and will take over as CEO following the Annual General Meeting on April 26, 2012.
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9/26/2011
NIVEA and Plan International launch an education project in Guatemala
The goal of a joint education project implemented by children’s charity Plan International and NIVEA is to provide children with a better future through education.
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9/19/2011
A New Website for Labello
The new Labello website is now online with a modern design and numerous new attributes. Visitors to the site can now be part of the creative process themselves through new interactive areas.
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8/22/2011
NIVEA marks 100th anniversary with brand book “100 years skincare for life”
NIVEA, the world’s first skin care brand, celebrates its 100th anniversary with a centennial book. The book gives readers an exclusive look into the success behind the iconic brand which is today present in more than 200 countries across the world.
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7/26/2011
NIVEA kicks off massive global digital “Skincare for Life” campaign
As part of the global NIVEA 100 “Skincare for Life” campaign, NIVEA brings the digital campaign elements to a new level of execution. “NIVEA is my skincare companion for life” is the brand’s promise and this will show in all elements used in the digital space.
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6/30/2011
Eucerin expands DermoPURIFYER range to fight acne-prone skin
Eucerin broadens the DermoPURIFYER Range to against all four factors of acne-prone skin.
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6/23/2011
New Executive Board Member Responsible for Brands to Lead Next Phase of Realignment
Ralph Gusko, an experienced Beiersdorf manager and currently General Manager Northern Europe, has been appointed as the new Executive Board member responsible for Brands & Supply Chain. Markus Pinger is leaving the Company.
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5/10/2011
International NIVEA survey reveals the connection between personality type and skin type
The skin isn’t just affected by genetic make-up, climate and diet, but also by mood, emotions and, above all, by our personality. This knowledge was obtained in an international psychological survey conducted by NIVEA in its centennial year.
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5/10/2011
100 Years Skincare for Life: NIVEA makes billion-euro investment in its biggest global campaign ever
Beiersdorf is realigning the NIVEA brand during its centennial year. On May 15 it is launching a global campaign, “100 Years Skincare for Life”, centered around the values that have been associated with NIVEA for generations: trust, honesty, reliability, quality and family.
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5/9/2011
NIVEA presents global education initiative with Plan International on the “Skin Journey”
NIVEA is taking its partner, global children’s aid organization Plan International, on the Skin Journey. According to the motto of “We care & connect“, NIVEA is presenting its global, long-term partnership with Plan in a special exhibition on the “NIVEA Skin Journey” cruise ship, which departs from Hamburg on May 9, 2011 for a 2-day 100-year anniversary cruise.
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5/9/2011
The NIVEA Skin Journey through 100 years of skin care
For 100 years now, consumers have inseparably associated the NIVEA brand with skin care and wellbeing. NIVEA will be presenting the milestones and science behind the brand, and its significance for consumers around the world, during a two-day anniversary cruise, the NIVEA Skin Journey, on May 9 and 10.
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3/3/2011
Winning the Future on NIVEA’s 100th Birthday
Beiersdorf is preparing the ground for future growth and is realigning the NIVEA brand in its 100th anniversary year. With the business strategy “Focus on Skin Care. Closer to Markets.” The company will concentrate on its core competence skin care, placing NIVEA in its center.
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