To find older news, please go to Search. Information on our products and related information can be found in the section Brands News.
1/25/2012
Preliminary figures for 2011: Beiersdorf achieves sales growth of 2.1%
Beiersdorf Group’s sales for fiscal year 2011 increased by 2.1% compared with the previous year on a like-for-like basis.
...more
12/14/2011
Beiersdorf: Executive Board Member for Asia Resigns
Beiersdorf’s executive board member for the region Asia, James C. Wei (54), will leave the company on December 31, 2011 to pursue his future career outside Beiersdorf. Wei was appointed to the Executive Board of Beiersdorf in 2009.
...more
11/30/2011
Beiersdorf starts final phase of its strategy implementation
At their meetings today, the Executive Board and the Supervisory Board of Beiersdorf AG decided on a further realignment of the company’s structures and processes to strengthen its regional focus.
...more
11/3/2011
Beiersdorf: Sales increase in focus categories
The Beiersdorf Group recorded organic sales growth of 2.1% in the first nine months of 2011. At current exchange rates, Group sales were up 1.1% on the previous year, at €4,275 million (previous year: €4,228 million). The operating result (EBIT) excluding special factors amounted to €492 million (previous year: €552 million). As a result, the EBIT margin was 11.5% (previous year: 13.1%). Consolidated profit after tax decreased to €336 million (previous year: €353 million).
...more
10/5/2011
Generation change at Beiersdorf: Heidenreich to succeed Quaas as CEO
Stefan F. Heidenreich (48) has been appointed to Beiersdorf AG’s Executive Board effective January 1, 2012, and will take over as CEO following the Annual General Meeting on April 26, 2012.
...more
8/4/2011
Interim Report Q 1-2/2011: Global NIVEA campaign provides positive impetus
NIVEA’s 100th anniversary celebrations contributed to a strong performance by Beiersdorf’s Consumer business. The Group recorded organic sales growth of 2.6% in the first half of 2011.
...more
5/5/2011
Beiersdorf: Realignment on track
The Beiersdorf Group recorded organic sales growth of 0.1% in the first quarter of 2011.
...more
4/28/2011
Beiersdorf plans to discontinue production in Baden-Baden
Beiersdorf AG plans to discontinue manufacturing cosmetic products at its production location in Baden-Baden.
...more
4/21/2011
Report to the Annual General Meeting 2011
Beiersdorf AG’s Annual General Meeting was held in the Congress Centrum in Hamburg on Thursday, April 21, 2011. The key topics of the report to shareholders were business developments in 2010, the NIVEA brand’s 100th birthday, and the implementation of Beierdorf’s updated Consumer Business Strategy.
...more
3/3/2011
Winning the Future on NIVEA’s 100th Birthday
Beiersdorf is preparing the ground for future growth and is realigning the NIVEA brand in its 100th anniversary year. With the business strategy “Focus on Skin Care. Closer to Markets.” The company will concentrate on its core competence skin care, placing NIVEA in its center.
...more
3/3/2011
Beiersdorf makes significant investments in the NIVEA brand
2010 Group sales (organic) up 3.1% on previous year. Consumer up slightly on previous year. Significant sales growth at tesa. Stable dividend of €0.70 per share proposed. Beiersdorf is investing an additional high double-digit million amount in NIVEA’s centennial year to safeguard the brand’s long-term future
...more
1/11/2011
Beiersdorf Group increases sales in realignment year
The Beiersdorf Group’s sales and earnings for fiscal year 2010 were within the target range announced on December 10, 2010. The Group’s preliminary results for 2010 show nominal sales growth of 7.7% to €6,192 million (previous year: €5,748 million).
...more
12/10/2010
Beiersdorf resolves measures and investments to increase growth
Beiersdorf AG is planning measures and investments to further improve the company’s competitiveness. A comprehensive package of measures and investments has been drawn up to implement the Consumer Business Strategy “Focus on Skin Care. Closer to Markets”. Beiersdorf’s Supervisory Board approved the package of measures and investments today.
...more
11/11/2010
Beiersdorf sets new standards in agency cooperation
Beiersdorf is redefining the responsibilities of its creative agencies as of January 1, 2011, and has chosen Draftfcb as the sole lead agency.
...more
11/4/2010
Interim Report Q3: Focus in America pays off
The Beiersdorf Group recorded organic sales growth of 4.0% in the first nine months of 2010. At current exchange rates, Group sales were up by as much as 8.1% on the previous year, at €4,704 million (previous year: €4,352 million). The operating result (EBIT) increased to €552 million (previous year: €435 million). As a result, the EBIT margin rose to 11.7% (previous year: 10.0%).
...more
