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2/2/2012
Beiersdorf Opens World’s First Eucerin Skin Institute
Making the Eucerin brand something you can experience up close – that is the mission of the world’s first Eucerin Skin Institute opening in an old post office building on Hamburg’s Stephansplatz on February 3rd, 2012.
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1/25/2012
Preliminary figures for 2011: Beiersdorf achieves sales growth of 2.1%
Beiersdorf Group’s sales for fiscal year 2011 increased by 2.1% compared with the previous year on a like-for-like basis.
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12/14/2011
Beiersdorf: Executive Board Member for Asia Resigns
Beiersdorf’s executive board member for the region Asia, James C. Wei (54), will leave the company on December 31, 2011 to pursue his future career outside Beiersdorf. Wei was appointed to the Executive Board of Beiersdorf in 2009.
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11/30/2011
Beiersdorf starts final phase of its strategy implementation
At their meetings today, the Executive Board and the Supervisory Board of Beiersdorf AG decided on a further realignment of the company’s structures and processes to strengthen its regional focus.
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11/28/2011
An Online Journey through Skin Research
What is the skin composed of and what is its function? What test methods does Beiersdorf use and what has occurred over 130 years of skin research history? Starting today Beiersdorf answers these and other exciting questions for users in a new section of the website.
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11/22/2011
Invisible for Black & White: the Most Successful Deodorant Launch in the History of Beiersdorf
NIVEA, the world’s first skin care brand, celebrates its 100th anniversary with a centennial book. The book gives readers an exclusive look into the success behind the iconic brand which is today present in more than 200 countries across the world.
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11/3/2011
Beiersdorf: Sales increase in focus categories
The Beiersdorf Group recorded organic sales growth of 2.1% in the first nine months of 2011. At current exchange rates, Group sales were up 1.1% on the previous year, at €4,275 million (previous year: €4,228 million). The operating result (EBIT) excluding special factors amounted to €492 million (previous year: €552 million). As a result, the EBIT margin was 11.5% (previous year: 13.1%). Consolidated profit after tax decreased to €336 million (previous year: €353 million).
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11/1/2011
Rihanna on the Digital NIVEA Stage
In the course of its birthday campaign NIVEA created a digital application that brings the brand closer to consumers in an entirely new way. Matthias Ihnken, Head of Digital Marketing at Beiersdorf describes how this “Augmented Reality” works.
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10/5/2011
Generation change at Beiersdorf: Heidenreich to succeed Quaas as CEO
Stefan F. Heidenreich (48) has been appointed to Beiersdorf AG’s Executive Board effective January 1, 2012, and will take over as CEO following the Annual General Meeting on April 26, 2012.
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9/26/2011
NIVEA and Plan International launch an education project in Guatemala
The goal of a joint education project implemented by children’s charity Plan International and NIVEA is to provide children with a better future through education.
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9/19/2011
A New Website for Labello
The new Labello website is now online with a modern design and numerous new attributes. Visitors to the site can now be part of the creative process themselves through new interactive areas.
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8/22/2011
NIVEA marks 100th anniversary with brand book “100 years skincare for life”
NIVEA, the world’s first skin care brand, celebrates its 100th anniversary with a centennial book. The book gives readers an exclusive look into the success behind the iconic brand which is today present in more than 200 countries across the world.
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8/9/2011
Beiersdorf wins “Oscars for Annual Reports”
The Beiersdorf annual report 2010 has won prizes in two prestigious international competitions
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8/4/2011
Interim Report Q 1-2/2011: Global NIVEA campaign provides positive impetus
NIVEA’s 100th anniversary celebrations contributed to a strong performance by Beiersdorf’s Consumer business. The Group recorded organic sales growth of 2.6% in the first half of 2011.
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7/26/2011
NIVEA kicks off massive global digital “Skincare for Life” campaign
As part of the global NIVEA 100 “Skincare for Life” campaign, NIVEA brings the digital campaign elements to a new level of execution. “NIVEA is my skincare companion for life” is the brand’s promise and this will show in all elements used in the digital space.
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6/23/2011
New Executive Board Member Responsible for Brands to Lead Next Phase of Realignment
Ralph Gusko, an experienced Beiersdorf manager and currently General Manager Northern Europe, has been appointed as the new Executive Board member responsible for Brands & Supply Chain. Markus Pinger is leaving the Company.
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5/10/2011
International NIVEA survey reveals the connection between personality type and skin type
The skin isn’t just affected by genetic make-up, climate and diet, but also by mood, emotions and, above all, by our personality. This knowledge was obtained in an international psychological survey conducted by NIVEA in its centennial year.
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5/10/2011
100 Years Skincare for Life: NIVEA makes billion-euro investment in its biggest global campaign ever
Beiersdorf is realigning the NIVEA brand during its centennial year. On May 15 it is launching a global campaign, “100 Years Skincare for Life”, centered around the values that have been associated with NIVEA for generations: trust, honesty, reliability, quality and family.
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5/9/2011
NIVEA presents global education initiative with Plan International on the “Skin Journey”
NIVEA is taking its partner, global children’s aid organization Plan International, on the Skin Journey. According to the motto of “We care & connect“, NIVEA is presenting its global, long-term partnership with Plan in a special exhibition on the “NIVEA Skin Journey” cruise ship, which departs from Hamburg on May 9, 2011 for a 2-day 100-year anniversary cruise.
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5/9/2011
The NIVEA Skin Journey through 100 years of skin care
For 100 years now, consumers have inseparably associated the NIVEA brand with skin care and wellbeing. NIVEA will be presenting the milestones and science behind the brand, and its significance for consumers around the world, during a two-day anniversary cruise, the NIVEA Skin Journey, on May 9 and 10.
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5/5/2011
Beiersdorf: Realignment on track
The Beiersdorf Group recorded organic sales growth of 0.1% in the first quarter of 2011.
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4/28/2011
Beiersdorf plans to discontinue production in Baden-Baden
Beiersdorf AG plans to discontinue manufacturing cosmetic products at its production location in Baden-Baden.
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4/21/2011
Report to the Annual General Meeting 2011
Beiersdorf AG’s Annual General Meeting was held in the Congress Centrum in Hamburg on Thursday, April 21, 2011. The key topics of the report to shareholders were business developments in 2010, the NIVEA brand’s 100th birthday, and the implementation of Beierdorf’s updated Consumer Business Strategy.
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3/3/2011
Winning the Future on NIVEA’s 100th Birthday
Beiersdorf is preparing the ground for future growth and is realigning the NIVEA brand in its 100th anniversary year. With the business strategy “Focus on Skin Care. Closer to Markets.” The company will concentrate on its core competence skin care, placing NIVEA in its center.
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3/3/2011
Beiersdorf makes significant investments in the NIVEA brand
2010 Group sales (organic) up 3.1% on previous year. Consumer up slightly on previous year. Significant sales growth at tesa. Stable dividend of €0.70 per share proposed. Beiersdorf is investing an additional high double-digit million amount in NIVEA’s centennial year to safeguard the brand’s long-term future
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