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3/2/2010
NIVEA VISAGE DNAge: An Effective New Approach
Just six months after the relaunch of the more modern design, the new orientation with a focus on the skin-firming effect of the products and the expansion of the line to include NIVEA Visage DNAge Firm and Glow Day Creme, show the effect of the relaunch.
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2/26/2010
The new 8x4 deodorants
8x4 is all about trendy fragrances and a highly effective deodorant protection. The Beiersdorf brand is now launching three deodorants that fit perfectly to the youngsters' lifestyle.
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2/24/2010
NIVEA is again Most Trusted Brand in Europe
The Beiersdorf Brand again took first place in the skin care category in the study “Most Trusted Brands” for the sixth time in a row in all participating 16 European countries.
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2/4/2010
NIVEA Creme for Lovers
Special occasions call for special gifts - like the Valentine’s Day- themed tin of NIVEA Creme currently available in stores.
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1/18/2010
A New Generation in Deodorants: NIVEA Calm & Care
NIVEA, the number one expert skincare brand, has now turned its attention to the skin in the underarm area. The result is NIVEA Deodorant Calm & Care.
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1/15/2010
NIVEA makes 2010 a Year of Love, Hugs and Kisses
NIVEA Lip Care returned to New York City for the second consecutive year as the official sponsor of the world's most recognized New Year's celebration
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1/6/2010
Elixer for Skin: The New Eucerin AQUAporin ACTIVE
Inspired by the Nobel Prize discovery of Aquaporine, Eucerin has developed its new, innovative care series AQUAporin ACTIVE.
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12/29/2009
Never Have Cold Feet Again!
Hansaplast has recognized the widely experienced affliction of the female gender and promptly responded with “Warm & Care Warming Foot Cream” against cold (female) feet.
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12/20/2009
Labello Celebrates its Birthday
“No one loves lips more” and this has been the case for 100 years.
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12/18/2009
Science meets nature: herbal active
Science meets nature: herbal active ingredient from Beiersdorf very effective in dermatological skin care
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10/31/2009
A Brand That Consumers Trust
In 2009 NIVEA was once again the “Most Trusted Brand” in the category of skin care.
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5/29/2009
The New JUVENA: Interview with Dirk Trappmann
More than a re-launch: in an interview the President of the Beiersdorf affiliate La Prairie Group explained what lies behind the new face of the brand JUVENA, and what strategic relevance this repositioning has.
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5/28/2009
“Golden Eikon Award” for NIVEA body Argentina
NIVEA body Argentina beats Coca-Cola and Pepsico to win the much-coveted “Golden Eikon” award.
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5/18/2009
Beiersdorf Website among Germany’s Top 20
In the Corporate Website Ranking consucted by the website specialist Investis Flife DAX-newcomer Beiersdorf went straight into the top 20. In half of the existing categories Beiersdorf’s website was judged above average.
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3/24/2009
NIVEA is the Most-trusted Skin Care Brand in Europe
The winners of the largest consumer study “Reader’s Digest Most Trusted Brands 2009” are in: NIVEA is once again the most-trusted skin care brand in Europe.
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