Every person’s skin is different, and this forms the basis for product development at the Beiersdorf Skin Research Center. The challenge, however, is that consumer needs vary greatly around the world. To meet this, Beiersdorf operates special Asia and Latin America laboratories in Hamburg and maintains market research teams in the United States and Japan - all searching for new ideas and technologies in regional markets. This gives the company a regular overview of demands and trends throughout the world. We study the skin of Central Europeans as detailed as that Indians, South Americans, Black Africans and Japanese.
Our close relationship to the consumer, our innovative power and the constant curiosity of our highly motivated team of researchers are the basis for Beiersdorf´s international success. Our products offer solutions to the highly unique needs of our consumers - no matter where or how they live. And our brands - NIVEA most of all – are deeply anchored in the cultures all over the world.
In the Asian market, especially in Thailand and China, white skin is en vogue. Therefore, Beiersdorf skin experts launches innovative day care products with UV filters and additional whitening ingredients to promote pale skin.