When developing new products, individual skin types play an important role for the employees at Beiersdorf's skin research center. Everyone’s skin is different, reacts to environmental stress differently, and has different needs.
Characteristics: Normal skin feels smooth and supple. It is well-balanced, neither too dry nor too oily.
Care: Caring for this type of skin is quite easy. Simply massage moisturizer into the skin to create and maintain a protective barrier.
Characteristics: Because of a lipid and moisture deficiency this type of skin feels dry and rough and can feel painfully tight. It quickly loses its smoothness and elasticity and tends to form small cracks, as well as being itchy and flaky.
Care: This type of skin requires intense care to balance out lipid and moisture levels.
Characteristics: This type of skin produces too much sebum, and as a result, it is shinier. It tends to have flaws and enlarged pores, especially on and around the nose.
Care: Care for this type of skin should include light, non-greasy products and those that regulate the flow of sebum.
Characteristics: This type of skin is sensitive to cosmetics and environmental stress. This is due to the skin’s natural protective mechanism not working correctly. Although sometimes hereditary, this can also be due to external stress factors or improper care.
Care: Sensitive skin needs lots of protection and gentle care.
Characteristics: A combination of normal and oily facial areas is common. The T-Zone, which consists of the forehead, the nose, and the chin, has large pores and tends to have flaws. The skin on the cheek, temples, and throat is dry with small pores.
Care: A variety of products should be used to meet this needs.