

1997
Beiersdorf’s researchers set new standards in the measurement of skin structures: The smoothing effect of skin care products has been subjected to substantiation with worldclass PRIMOS (Phase Shifting Rapid In-vivo Measurement of Skin) at the Hamburg Research Center. It’s a technology which was designed by Beiersdorf for dermatological research purposes, and has become an international standard in the meantime.
Hansaplast makes its first steps in the field of foot care. Products like blistering plaster, corn plaster and deodorant are launched.