Pioneering innovations, outstanding quality, and excellent compatibility underpin the immense popularity of our products worldwide. This is why Research & Development has played a key role for us from the start. With resounding success: Beiersdorf's Research & Development unit won an award for its technology management from the Frauenhofer Institute IPT in 2008 – the only European consumer goods company to do so.
Beiersdorf’s fundamental approach to research can be summed up by the motto “learning from the skin for the skin.” To achieve this goal, more than 570 Beiersdorf researchers are decoding the complex processes that occur in the skin. They are learning to understand the metabolic processes that take place from individual skin cells down to the skin in its entirety as an organ, and are developing efficient active ingredients – both those found in the skin and from other natural sources. As components of our brands' products, these ingredients stimulate the natural processes in the skin so that it stays healthy for longer. Early and continuous skin care is therefore not only an important feel-good factor – it plays an important role in preventive healthcare of skin.
Discovering and researching the effects of particular substances on human skin and developing new product formulas have been central to Beiersdorf's success for more than 130 years. Even the launch of Eucerin (1900) and the NIVEA Creme (1911) were due to systematic research into new emulsions, closely aligned with dermatological research. This principle still holds true today, and Research & Development continues to be the source of Beiersdorf’s dermatological expertise and the high degree of innovation shown by the company and its brands.
Throughout its history, Beiersdorf’s extensive dermatological expertise and high-quality research have repeatedly led to the methods designed and developed by the company for testing and evaluating the effectiveness of skin products becoming established as global industry standards. A prime example of this is the introduction of the sun protection factor, which permits a scientific comparison of the effectiveness of sun protection products. This was based on a Beiersdorf idea and quickly developed into a worldwide standard for this product category. The factor has been displayed on NIVEA sun protection products ever since 1975.