We Make Sure Our Products are Effective
Beiersdorf currently has roughly 9,500 internal and external study participants, who are able to participate in examinations. Only recognized, reliable procedures and biophysical methods are used to substantiate specific, physiological product effects. Further development of these procedures – not least of all at the research center – make it possible for us to examine product performance quickly at our own test center in a statistically verifiable manner, and to describe the mechanisms of action and incorporate them into the development of new and innovative products.
Amongst other things, the procedures used for studies with volunteers include:
Without exception, all Beiersdorf products must stand the evaluation by the volunteers: For example, the effectiveness of deodorants is tested in so-called “hot rooms”. These are specially designed rooms in which the temperature can be adjusted or – for other product tests – desert or tropical climates, with their respective air humidity and pressure, as well as cooler temperatures can be simulated.
In order to conduct the studies in a controlled and prompt manner, the most up-to-date communication technologies are always used, for example cell phones (SMS) or mini-computers (PDAs).