We are developing environmentally friendly logistics processes. As part of this, we optimized container loading, capacity utilization of the trucks used to transport our products, and transport routes. We have built a tool to measure our Europe-wide CO2 emissions from transport, which has been in use since 2009. In addition, we began measuring emissions in our European warehouses in 2011. Beiersdorf is also a member of the “Green Freight Europe” initiative, which is an association of European industrial and transport companies that seeks to establish a European standard for measuring, analyzing and managing CO2 emissions from road traffic. They provide a platform for verifying and reporting CO2emissions and work to support cooperative efforts between transport companies and manufacturers, for example by promoting best practice sharing or a uniform monitoring process.
In 2012 Beiersdorf AG finalized its “Green Car Policy” in Germany, which sets specific limits regarding CO2emissions for all company cars – from the sales team to the Executive Board. Compared to other companies we have imposed relatively strict limits. This initiative has started at the beginning of 2013. Our Italian office joined the program “Companies for eMilan”, a network of different companies which care about sustainability, and bought an electric company car (ecar) in 2012.
Our “We care” strategy has the goal of integrating sustainability across the whole value chain and all processes. However, we know that our employees play an equally important role in bringing our strategy to life. It can only reach its full potential when each and every employee implements and continues to develop it. After all, “We care” is the sum total of many “I cares.” ...more