Over the course of the company's history, the broad range of technical expertise contained within the Beiersdorf Research Center has repeatedly led to methods of analyzing and evaluating the effectiveness of skin care products designed and tested by Beiersdorf becoming industry-wide and global standards. One example of this is the skin protection factor, which makes it possible to scientifically compare the effectiveness of sunscreen products. Beiersdorf Research played a key role in the development and establishment of its measurement procedure, and the company had already begun to indicate the sun protection factor on NIVEA sunscreen products back in 1975.
The quality of Beiersdorf products is not based only on dermatological expertise, however, but also on profound knowledge of consumer's desires and needs. Beiersdorf brands are extremely well-trusted all over the world – not least because they are remarkably gentle on the skin. But the needs of human skin and for body care are different, varying according to skin type, age, or gender, as well as weather conditions and specific ethnic or culture characteristics. In order to better and more quickly meet the needs of consumers in all parts of the world, in 2013 Beiersdorf will establish regional research and development laboratories in China and Mexico.