Consumer Business Segment
The Consumer Business Segment recorded organic sales growth of 7.0% in 2013.
In nominal terms, sales increased by 1.1% from €5,048 million to €5,103 million. All 3 core brands contributed to this
dynamic growth: NIVEA delivered 7.5% growth, Eucerin 11.5% and La Prairie 7.5%.
In terms of regional performance, Beiersdorf was successful
in mature markets as well as emerging markets. For the first time, the share of
total Consumer sales achieved in emerging markets reached a level of 52%,
compared to the prior-year level of 49%.
In Europe, organic growth of 0.9% was
achieved. Western Europe saw the first positive growth since 2008 with sales up
to 1.2%. In Germany Beiersdorf recorded positive business
growth. In Eastern Europe sales were
0.4% below prior year.
The Americas region recorded a strong increase in organic sales, with growth of 9.0%. Latin America continued to develop well with
11.4% growth, driven mainly by strong growth rates in Brazil. In North America, sales increased 4.6% compared to prior year.
The Africa/Asia/Australia region saw a 19.0% increase in organic
sales. Significant growth rates were recorded in China, India and Japan.