4/15/2015

Beiersdorf Chooses Winners of the 2015 Innovation Competition

Hamburg, (April 15th, 2015) – As part of in-cosmetics, the world’s largest trade fair for cosmetic ingredients, last night Beiersdorf crowned the three winners of this year’s Beiersdorf Innovation Pitch in Barcelona. The winners are AZELIS Deutschland Kosmetik GmbH for a cross-industry approach to new sensorial experiences, SILAB S.A. for a new active ingredient for compromised skin and SYMRISE AG for an innovative formulation platform. Now the distinguished companies have the chance to continue to develop their promising projects under the umbrella of Beiersdorf’s strong brands NIVEA and Eucerin. A total of 46 exhibitors submitted their ideas for the competition.

May Shana’a, Head of Global Beiersdorf Research & Development, presented the awards to the winners of the second big innovation competition of the NIVEA producer before an audience of about 500 trade fair exhibitors and visitors. “Innovation is the foundation of our success. With our strong brands we aspire to be the No. 1 skin care company in our relevant markets. In order to achieve this, collaboration with external partners is essential,” says May Shana’a. “That’s why I’m so happy that our innovation competition is a success once again this year. The suggestions that were submitted have again exceeded our expectations with their high quality and potential.”

The Beiersdorf Innovation Pitch is part of “Pearlfinder”, the overarching open innovation initiative which Beiersdorf started in 2011. Pearlfinder is a confidential network based on a secure web platform that enables knowledge sharing between Beiersdorf Research & Development and external partners all over the world. Here Beiersdorf researchers post technical problems for which external partners can submit possible solutions. With this secure and confidential space, it is also possible for our partners to submit new innovative ideas to be explored jointly with Beiersdorf. More information available at http://Pearlfinder.Beiersdorf.com.  

  • Second “Beiersdorf Innovation Pitch” at international trade fair “in-cosmetics”
  • This year’s winners are AZELIS Deutschland Kosmetik GmbH, SILAB S.A. and SYMRISE AG
  • Winning ideas will be further developed together

Press Contact

Inken Hollmann-Peters
Vice President Corporate Communications & Sustainability

Beiersdorf AG
Unnastrasse 48
20245 Hamburg, Germany

Phone: +49 (0) 40 - 4909 2001

Email: cc@beiersdorf.com

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Beiersdorf Chooses Winners of the 2015 Innovation Competition