important element of Beiersdorf’s sustainability strategy is the social brand
commitment. By maintaining transparent communication and encouraging active
consumer involvement our community projects do not only create social value but
also strengthen the brand’s positioning – a win-win for both, society and our
cares for family“ NIVEA puts families at the center of its social commitment.
”Our business is caring for consumers and their families. As a trusted family
member all around the world, NIVEA is and always has been part of consumers’
everyday lives. NIVEA’s social commitment to families means we stay authentic
and true to our brand”, says Inken Hollmann-Peters. Employees around the world
show their support for the brand’s social commitment during the “NIVEA Family
Days”. This annual initiative invites employees to set up social activities in
order to support families in their local communities.
In the People
area, Beiersdorf aims to reach and improve the lives of one million families by
2020. Since 2013, a total of 244,811 families has already been supported
sustainably through the global social commitment of the company, its brands and