The upward trend in the Consumer Business Segment continued. After sales growth of 1.6% at mid-year, the rate of growth was 3.2% at the end of the third quarter. In nominal terms, sales rose by 6.8%, from €3.905 billion in the previous year to €4.172 billion. EBIT excluding special factors increased by 13.8%, from €529 million to €602 million. The EBIT margin improved to 14.4%, compared with last year’s 13.5%.
In the different regions, sales developed as follows:
Sales in Europe were up 1.1% on the prior-year figure despite challenging market conditions. In Western Europe, they were down 0.4% at the end of the reporting period, compared with the high prior-year figure. Beiersdorf’s business in Eastern Europe expanded sharply, with sales growing by 7.3%. Business performance in Russia was particularly dynamic.
Beiersdorf recorded a significant increase in sales in the Americas region, at 9.9%. North America saw a 4.5% increase in sales. In Latin America, the rapid sales growth at mid-year (10.7%) accelerated further, to 13.0%, at the end of the nine-month period. Strong growth was recorded again in Brazil.
In the Africa/Asia/Australia region, Beiersdorf generated a 2.9% increase in sales. The company saw particularly sharp increases in Japan, India, South Africa, and Turkey. Business in China continued to stabilize in the course of the year.