Beiersdorf has always been open to outside innovative ideas that provide a new impulse. For a few years the integration of external knowledge into Research & Development has been a stronger emphasis than ever before. In January 2011, Beiersdorf started the international open innovation initiative Pearlfinder in order to further increase its ability to innovate and to confidentially integrate external partners. Already in October 2011, the company received the “Best Open Innovator Award” from the leading German language business newspaper Handelsblatt for this innovation strategy.
Since then, Pearlfinder has developed into a global network with 270 registered international partners from diverse industries and since the re-launch of the platform in December 2014 has made it even easier to submit innovation ideas and to get in touch with Beiersdorf researchers. In order for the initiative to continue to develop positively, open innovation activities such as the Supplier Fair will be continuously expanded. Another example is the Beiersdorf Innovation Pitch at the annual international cosmetics trade fair “in-cosmetics” at which external partners from all over the world have been able to present innovative ingredients and submit concepts since 2014.
The Pearlfinder online platform can be found here: http://pearlfinder.beiersdorf.com