"With this product we managed the impossible: persuading even men who never previously used any skincare product to finally adopt one into their daily grooming routine”, says Giuseppe Berardi, Global Brand Manager NIVEA MEN. “NIVEA MEN Creme is an authentic hit, boosting category growth. The iconic design of the tin is a key reason behind this extraordinary consumer response and this award is a great recognition for the wonderful work done on this project”.
“This additional award is a nice confirmation of our many months of hard work”, says also Packaging Developer for Metal Packaging, Klaus-Peter Stange. His colleague Peter Steidle, responsible for NIVEA MEN as brand expert in Packaging Development, adds “Our core team consisted of a good ten people from various disciplines like Formula Development, Supply Chain, Marketing, Quality Assurance and the production facility Beiersdorf Manufacturing Hamburg (BMH).”