5/4/2016

Beiersdorf on track in Consumer – tesa reports decline in sales

  • Group sales rise 2.4%
  • Consumer increases sales by 3.6%
  • tesa sales down 3.2% against the prior year due to Asia business
  • Guidance for 2016 confirmed

Hamburg, May 4, 2016 – Beiersdorf continued its growth path in the first quarter of 2016. Group sales increased organically by 2.4%. At €1.673 billion, sales were down 1.9% on the prior-year figure (€1.706 billion) in nominal terms as a result of negative exchange rate effects.

“Beiersdorf remains on track. The Consumer Business Segment continued on its profitable growth path, while weaker demand in the electronics business in Asia has led to a decline in sales at tesa. Our business strategy in Consumer has proven itself in a market environment defined by high volatility and considerably intensified competition. The continued upward trend in the first quarter shows how strong our brands and innovations have become. In many markets, we have increased both our sales and market share. This makes us confident about our business performance in the coming months”, said Stefan F. Heidenreich, CEO of Beiersdorf AG. “At tesa, we have adapted to the new market conditions in electronics in Asia and have initiated the required market activities, as is good business practice at Beiersdorf”, he added.

Group sales performance


Jan 1 – Mar 31, 2015
in € million 
Jan 1 – Mar 31, 2016
in € million
Change
nominal 
in %
 organic
in %
Europe             
881 888 0.9 3.5
Americas 313 287 -8.5 -0.5
Africa/Asia/Australia 512 498 -2.7 2.4
Total
1,706 1,673 -1,9 2.4

Organic Group sales in the first three months were up 2.4% year on year. Exchange rate effects reduced this growth by 4.2 percentage points. Structural changes reduced growth by 0.1 percentage points. Nominal group sales fell by 1.9% from the prior-year figure of €1.706 billion, to €1.673 billion. The Consumer Business Segment recorded organic growth of 3.6%, while organic sales at tesa were down 3.2%.

Consumer sales performance


Jan 1 – Mar 31, 2015
in € million 
Jan 1 – Mar 31, 2016
in € million
Change
nominal 
in %
 organic
in %
Europe
717 720 0.5 3.2
    Western Europa 587 593 0.9 2.0
    Eastern Europe 130 127 -1.5 8.5
Americas 272 247 -9.6 -1.2
    North America 119 114 -4.7 -4.3
    Latin America 153

133

-13.3 1.3
Africa/Asia/Australia 422 429 1.8 7.3
Total
1,411 1,396 -1,1 3.6

The Consumer Business Segment recorded organic sales growth of 3.6% in the first three months of the year based on a good performance in Europe. Sales in the Americas did not match the prior-year strong figure. The healthy growth seen in the previous year continued in the Africa/Asia/Australia region. In many markets, the Consumer Business Segment strengthened its position and gained market share.

The stronger euro compared with the previous year reduced the growth rate by 4.7 percentage points. In nominal terms, sales therefore fell by 1.1% to €1.396 billion (previous year: €1.411 billion).

NIVEA sales rose by 4.3% year on year. Eucerin achieved sales growth of 1.2%. La Prairie increased sales by 6.9%.

Europe

Sales in Europe as a whole were up 3.2% on the prior-year figure. Sales were up 0.5% in nominal terms as a result of negative exchange rate effects, totaling €720 million (previous year: €717 million).

Sales in Western Europe rose 2.0% on the prior year. Good sales growth was achieved especially in Germany, the United Kingdom, and Spain. In Eastern Europe, sales climbed 8.5% year on year, primarily driven by the very good performance in Russia.

Americas

Organic sales in the Americas region fell by 1.2%. At €247 million, nominal sales were down 9.6% on the previous year (€272 million) due to exchange rate changes for the US dollar and the key South American currencies.

While sales in North America declined by 4.3% on the strong prior-year quarter, Latin America recorded sales growth of 1.3%. Good growth rates were produced in Brazil and Mexico. By contrast, sales declined in Argentina.

Africa/Asia/Australia

Organic sales rose by 7.3% in the Africa/Asia/Australia region. Nominal sales climbed by 1.8% to €429 million (previous year: €422 million). Japan, Thailand, and Australia made particular contributions to this positive sales performance.

tesa sales performance


Jan 1 – Mar 31, 2015
in € million 
Jan 1 – Mar 31, 2016
in € million
Change
nominal 
in %
 organic
in %
Europe
164 168 2.5 4.8
Americas 41 40 -1.1 4.2
Africa/Asia/Australia 90 69 -23.3 -20.5
tesa
295 277 -5.9 -3.2

Organic sales by the tesa Business Segment were down 3.2% on the strong prior-year quarter. Exchange rate effects reduced growth by 2.3 percentage points and structural effects by 0.4 percentage points. In nominal terms, tesa sales therefore decreased by 5.9% to €277 million (previous year: €295 million).

The industrial and consumer businesses in Europe and the Americas continued to perform well in the first three months of the year. In Asia, meanwhile, tesa saw a decline in sales, triggered by considerably weaker demand from the electronics industry.

Group net assets and financial position

There were no significant changes in the Group’s net assets and financial position in the first three months of the year compared with December 31, 2015.

Forecast for 2016

Beiersdorf expects the Consumer Business Segment to outperform the market in 2016 with sales growth of 3–4%. The EBIT margin from operations is expected to slightly exceed the prior-year figure.


At tesa, we are expecting sales growth to be slightly above the prior-year level and an operating EBIT margin slightly below the prior-year figure.

Based on the forecasts for the two business segments, we are expecting Group sales to grow by 3–4%. The EBIT margin from operations is expected to slightly exceed the prior-year figure.

Corporate Communications Contact

Inken Hollmann-Peters
Vice President Corporate Communications & Sustainability

Phone: +49 (0) 40 - 4909 2001Email: cc@beiersdorf.com