Hamburg, February 28, 2017 – On February 16, 2017, when
JD hosted its annual FMCG supplier meeting in Beijing, NIVEA was awarded with JD’s
most important prize: “Best Business
Partner” for 2016. Carol Feng, President of JD
FMCG Division handed over the prize. NIVEA was the only skin care brand among
the ten nominated brands from FMCG.
“We are incredibly
proud to get this recognition from JD.com against the backdrop of strong
Chinese and international cosmetic brands. Such an achievement must be seen in
connection with our incredible sales performance on JD.com. After a great year in
2015, we continued our strong growth with NIVEA on the JD platform,” says General
Manager of Beiersdorf China, Mr. John Zhang, who accepted the award.
“NIVEA became one of
the first global strategic partners of JD.com at the end of 2015 that allowed
us to cooperate much more closely and expand our business. NIVEA MEN became JD’s
‘Men’s Skin Care Category Captain’ and we closely cooperate with JD’s university
program,” adds E-Commerce Director of Beiersdorf China, Mr. Howard Yang. “The partnership has
established a great connection between the account management team of JD and
our marketing and sales people. This allows very easy alignment even on a daily
The prize of “Best
Business Partner” is the highest prize that JD.com has to honor its suppliers. The
criteria of this award are not only good sales performance during the year, but
also a deep cross-functional cooperation with the JD.com FMCG division.
JD.com is one of NIVEA’s biggest online customers in China. Via the
JD.com channel, Chinese NIVEA products are sold to Chinese consumers, while also
via JD worldwide, their overseas cross-border e-commerce channel, German NIVEA
products are offered to Chinese consumers as imports as well.