Healthy communities are the cornerstone of healthy societies. However, social imbalance is an increasingly urgent global issue that requires action in response to local needs.
We believe that we can positively influence the world around us and improve the lives of disadvantaged families by building on Beiersdorf’s values and using the power of our brands.
To achieve this, all of our initiatives are based on the principle of "helping people to help themselves", and meet the following criteria: Local relevance, longevity, mutually beneficial approach, and measurable impact. In order to ensure the effectiveness of these initiatives we set up long-term co-operations with partners who have in-depth knowledge of local requirements. We also recognize that there are humanitarian efforts that require a more immediate approach, for example disaster relief and refugee aid. ...more