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HUMANITARIAN REFUGEE AID AS PART OF OUR CORPORATE RESPONSIBILITY

War, persecution, human rights violations – all around the world people are being forced to flee their home countries. The civil war in Syria, ongoing since 2011, has caused a flood of refugees and represents a major challenge. Supporting refugees in different ways is part of our social responsibility. To meet their individual needs as quickly, directly and effectively as possible, each of our affiliates can decide independently on the type and extent of their support. This enables us to assess the overall local conditions better and ensure that aid optimally meets actual needs.

In addition to making donations of body care and hygiene products over the short and medium term as well as providing financial support, we specifically focus on integration programs for refugees. Our employees are personally engaged in many of these initiatives.

Job Programs – A First Step Towards Employment

Through our job programs we aim to set an example for the integration of refugees in society and vocational life.
The first job programs in Hamburg started in 2015. In close cooperation with “verikom – Verbund für interkulturelle Kommunikation und Bildunge.V.” and “W.I.R- work and integration for refugees” refugees complete six-week or three-month integration internship.
Speaking German and having a job are key factors for successful integration in Germany. We offer refugees an opportunity to use their knowledge of German that they have already gained in the workplace – and to improve it. We help them increase their existing qualifications in the most appropriate department for the individual qualification and field of interest, e. g. in IT, Accounting, Procurement, Manufacturing, or Health Management.
This job experience gives refugees a good insight into the workplace and helps them to better assess their existing professional abilities: This way they can specifically identify possible gaps they need to close. Overall, this approach to vocational integration provides a good basis for refugees to access permanent employment in the future.
In 2016 a total of 20 participants made use of our program. The first refugee began his training as a professional cook in September 2016.  

Direct Local Help – Engagement in the Eimsbüttel district of Hamburg

The German Red Cross (DRK) is responsible for managing many refugee accommodations in Hamburg. To support their work we have been cooperating closely with the DRK in Hamburg’s Eimsbüttel district since the fall of 2015. Besides donating products and money, many of our employees are personally engaged in working with refugees.
In 2016 more than 130 Beiersdorf employees helped in the Clothing Donation Center every week, sorting donations and issuing them to the shelter’s residents. At the same time 13 teams took children, families, and young people on outings in the surrounding area, which included a visit to the zoo, a barbecue, sports activities, trips to museums, and a visit to a local children’s daycare center.