Consumer Engagement

A growing number of consumers expect the companies they buy their products from to have a positive impact on the environment and society. They demand products that generate less waste, and look for ways to make their own social and environmental contribution. To achieve this we are providing our consumers with sustainable product solutions, and we actively engage with them in our sustainability commitment − for example, through social sponsoring initiatives.

Long-term cooperation with trustworthy partners

Long-term cooperation with trustworthy partners

For our social engagement activities we cooperate with trustworthy partners. For example the cooperation between NIVEA Germany and the "German Life Saving Association" (DLRG) has already existed for over 50 years. Children’s safety in and around water is at the heart of this partnership. 

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In direct dialog with our consumer

In direct dialog with our consumer

We offer our consumers various communication channels to engage in direct dialog with us and to stay informed about our social engagement.

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Transforming old into new

Transforming old into new

Empty packaging from toiletry items does not necessarily belong in the trash: Beiersdorf France made this clear in early 2014 with its creative contest organized in collaboration with a French design school. 

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Our NIVEA Family Party

Our NIVEA Family Party

Every year since 1992 NIVEA Austria has organized its traditional NIVEA Family Parties and has toured Austria’s most popular vacation resorts.

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These are just a few examples of how we actively involve consumers in our social engagement. More examples can be found in our Social Responsibility section.

What’s your Impact?

What’s your Impact?

Take our online interactive quiz to calculate your environmental impact and see what you can do to reduce it.

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