Employee Engagement

We firmly believe that we can only increase sustainability with the help of our employees – their commitment in the workplace plays a key role. We actively encourage each and every one of our employees to make their working day more sustainable. Beiersdorf employees around the world are also committed to supporting our environmental and social initiatives through their active personal involvement.

The "We care." Engagement Program

The "We care." Engagement Program

We know that our strategy will only reach its full potential if our employees support it on a daily basis. Sustainability isn’t something that is left at work when you go home. Acting sustainably can be done anytime, anywhere; at home, on the way to work, on the weekend, or on vacation. 

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Employee Activities

As part of Beiersdorf’s “We care.” program, our employees around the world support our company’s highly diverse environmental and CSR activities. For instance, we encourage them to pitch in locally as part of the “NIVEA cares for family” initiative to give disadvantaged families in their community a helping hand. We also give them the opportunity to help provide refugee aid within specific projects. We actively involve our employees because we are convinced that we can only progress towards a more sustainable society together with them.

The “Green Team“ in Durban sets new standards

The “Green Team“ in Durban sets new standards

As part of its "We care." sustainability strategy Beiersdorf can already look back on a number of initiatives all over the world. A group of employees in our office in Durban, South Africa developed an initiative to make their own office more environmentally friendly – “Durban Thinks Planet”.

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Team day for a good cause

Team day for a good cause

We have a strong tradition within many of our Beiersdorf departments to hold annual teambuilding events. Our colleagues are using these team days more and more often to make a joint contribution to a good cause.

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Vegetable garden for schools in Thailand

Vegetable garden for schools in Thailand

In Thailand’s rural areas each school has its own vegetable garden. As part of the “NIVEA cares for family” program, around 40 of our employees reconditioned the vegetable garden of a school northwest of Bangkok.

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"Flash Sale" - a successful donation campaign

"Flash Sale" - a successful donation campaign

At Beiersdorf we are committed to providing refugee aid quickly and pragmatically. To mark the launch of our collaboration with the German Red Cross our employ­ees successfully organized a donation campaign to collect goods and funds.

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The Beiersdorf "Lucky Cent" initiative

The Beiersdorf "Lucky Cent" initiative

We can change a lot for the better – even with small gestures! This is the realization driving the "Lucky Cent" initiative. Our employees can donate the net cent amount of their monthly salary voluntarily.

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