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2/28/2017

Hello Hong Kong!

Kung Hey Fat Choi” 恭喜發財! BDF Hong Kong
Kung Hey Fat Choi” 恭喜發財! BDF Hong Kong!

Hong Kong is an international and dynamic city, while at the same time traditional Chinese cultural influence is everywhere. As of January 1st, 2017, a new affiliate has been established as “Beiersdorf Hong Kong Limited” – it is now one of the over 170 affiliates of the Beiersdorf Group.  

Beiersdorf Hong Kong has celebrated its Grand Opening on 8th Feb, 2017 with a local ceremony, involving many traditional elements. 

Ms. Christine Mei, senior VP of Asia Pacific, celebrated the momentous milestone in the development of Beiersdorf in Hong Kong with the team and made an inspiring opening speech. She said:

Opening speech by Ms. Christine Mei, Corporate SVP Asia Pacific
At Beiersdorf we have been caring about skin for more than 130 years. Throughout our history we have built trust by staying close to our consumers and developing innovative skin care brands that are tailored to their needs.

I want to thank our Hong Kong Team – a backbone to our success here. Entrepreneurial and committed with passion and promise. I look forward to taking the business forward together.
Opening speech by Ms. Christine Mei, Corporate SVP Asia Pacific

Hong Kong is the No.1 financial center in Asia and one of the most advanced skin care markets of the world. Every year more than 60 million tourists are coming here, making it the most visited city in the world. Beiersdorf has been doing business in Hong Kong for more than 20 years – and is very proud of it.  

Hong Kong also is a city, where Eastern and Western cultures meet. Besides a ribbon cutting ceremony to kick-off the business, there were special events, such as worship, big roast pork cutting and a traditional Lion dance, to bring good luck to the company – so that that everything goes well in future.  

Kung Hey Fat Choi.

恭喜發財.

Wish you good fortune, Beiersdorf Hong Kong!

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