Beiersdorf Live – the corporate blog of BeiersdorfDiscover the latest stories about our colleagues and working life at Beiersdorf around the world.

In our corporate blog, “Beiersdorf Live”, we will inform you about topics from our company’s international community, in a colorful mix of stories by our employees and the latest news. Concise, informative and authentic – this is our goal. See for yourself regularly: There is a whole new world to discover!

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64 articles found:
#Digitalization #Brands #People

8/25/2017

#InfluencerStrategy – The NIVEA Hair Always On Campaign

Amrei Topcu, Head of Content at Beiersdorf, talks about how NIVEA is developing successful campaigns in creative partnerships with influencers.

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#Digitalization #Career #Brands

8/17/2017

“eCommerce is a marathon, not a sprint.”

Chatbots, shopping by voice assistant, drone deliveries – the way that we buy and consume goods is going through massive changes. Sigmar Werz, Corporate Director Global eCommerce, talks about how Beiersdorf is dealing with the continuous new demands.

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#Brands #Digitalization

8/1/2017

8x4 starts Musical.ly challenge

For the launch of the five new limited deodorants editions 8x4 is combining influencer marketing with real consumer interaction.

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#Career #International #Brands

5/17/2017

Beiersdorf International Internship Challenge 2017

Looking for an internship abroad in 2018? We’ve got something for you: Our International Internship Challenge (IIC) is aimed at young talents like you all around the world. In 2017 our annual event enters its fourth year.

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#People #Digitalization #Career #Brands

5/4/2017

The people behind our products – Leonid Zaplatnikov

"All for one and one for all" is Leonid’s motto for a successful team. Find out more about our colleague and his job in the Digital Marketing for Eucerin, Hansaplast and ABC.

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#Career #Digitalization #Brands

4/21/2017

Showtime for the next generation

From development to production: Interns developed an online spot for NIVEA Shave – a pilot project at Beiersdorf in Hamburg.

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#Brands #People

3/6/2017

The people behind our products – Annika Schuepfer

Annika Schuepfer, one of our Sales Business Analysts for Europe, gives us some insights into her job at Beiersdorf.

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#Brands #People

3/1/2017

The people behind our products – Aina Storm

Get to know Aina Storm, Brand Manager Eucerin Face Care Germany

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#People #Brands

10/13/2016

The people behind our products – Anita Motta

Get to know Anita Motta, Beiersdorf International Brand Manager for Labello.

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#Brands #Responsibility #Sustainability

9/9/2016

World First Aid Day: Little hands, a big help

Matching the World First Aid Day on September 10th, our Hansaplast colleagues wanted to know how much basic first aid do children actually know? Together with the German Red Cross (DRK), they questioned over 1,000 girls and boys ages 6 to 14 about first aid in a representative study.

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#Brands

9/8/2016

The first time – in blue and white

Sun protection is important – today, everyone knows that. But 80 years ago, people had to first be introduced to this idea – with NIVEA’s first color movie ad from 1936.

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