Application Owner (f/m) Marketing Technology

Your Tasks

The GBU Digital is looking for an Application Owner (f/m) for the “Marketing Technology” team to drive the Beiersdorf BRANDS’ systemic backend architecture forward. In this position, you respond to the digitization of the consumer side by continuously improving internal system applications. The efficient coordination of internal functions and external partners such as agencies is also part of your tasks.

  • Overall responsibility for the architecture of the website platform, the design functionality and all site and shop applications
  • Development, management and enhancement of synergies within the web strategy, in cooperation with the Marketing Technology Lead
  • Further development of existing and implementation of new tools or applications for the websites/webshop and integration into the system landscape
  • Roll-out in the countries from a technological perspective
  • Responsible for the global hosting of all BRANDS websites (NIVEA, NIVEA MEN and others) and the global delivery network (CDN)
  • Consideration of all legal requirements in cooperation with the legal Department
Your Requirements
  • University degree (preferably business informatics)
  • Several years of professional experience in digital marketing / eBrand management with focus on backend systems and applications
  • Very good understanding of technical systems & technologies (CMS, MDM, CDN, Shop, SAP, Microsoft - Systems)
  • Experience in the guidance of agencies and service providers
  • Excellent project management and sound cost- and budget management skills
  • Fluent in spoken and written English and German
  • Company
    Beiersdorf AG
  • Department
    Global Business Unit Digital
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