Brand Manager NIVEA Face Care

Your Tasks

Role Purpose
Define and execute the local marketing strategy for the responsible BRAND GROUP(s), based on the international portfolio to ensure meeting set objectives in market shares, sales and margins.
Main responsibilities
•    Define the local marketing strategy on the marketing mix levers. (Price/Promo/Advertising/Place/Innovation).
Plans and Forecast
•    Ensure to deliver the MS and NS objectives for the respective category(s).
•    Closely pilot the monthly NS tracking and SoV/SoM efficiency.
•    Owns the marketing budget.
Product Campaigns/ Launches
•    Define the KSF and KI strategy defining the priorities for business.
•    Set local objectives for the local launched (qualitative objectives, NS, MS).
•    Define and implement local launch activations in order to deliver the set objectives (digital-print-POS) based on strong local insights and a good customer knowledge.
•    Support MLUs by developing and ratifying local adaptations to global product campaigns (mainly TV).
•    Monitor the launches performances and adapt activations plans if necessary.
•    Brand performance tracking, closely tracking competition.
•    Fill in the Management Unit documents reports.
•    Provide a deep understanding on the marketing mix elements.
•    Ensure an efficient information flow to the Marketing Management Team, within the MU & to the GBUs.
•    Revise and adapt the plans if necessary.
•    Provide a clear recommendation in term of optimal price positioning respecting the Beiersdorf compliance guidelines.
•    Provide input/ local insights to GBU for product development, category knowledge and growth opportunities.
•    To take accountability for managing a range of marketing activities through key marketing processes
•    Engaging and motivating key stakeholders to maximise launch
Media and Communication
•    In case of copy development, is responsible of the content, production, validation process and costs.
•    Has a good knowledge of the local media landscape and media trends, integrate local insights to optimize/develop communication.
•    Define the media planning.
•    Ensure a good execution.
•    Deliver an efficient plan (follow up of SoV/SoM).
Regional IIM
•    Support of regional innovation projects and providing local consumer insights / needs into the process.
Corporate Branding & compliance guidelines
•    Ensuring alignment of corporate brand image with global identity guidelines and adequate usage of institutional information – both internally and externally.
•    Ensure the perfect fit with Beiersdorf guidelines.
•    Responsible for ensuring a perfect validation process management (of artworks, media adaptations, digital content).
•    Work as a teamplayer in close cooperation with Media, Digital and Research Manager, reporting into a Marketing Manager.
•    Close cooperation with all other business functions, Sales, SCM, Supply Chain, Financial Controlling, HR.

Your Profile

•    University degree
•    5+ years of relevant working experience
•    International experience is preferred
•    Fluency in Dutch required
•    Marketing knowledge but also, ideally cross functional experience/preferably sales (having understanding of Dutch retailer landscape)
•    Local contract type (no expats)

Job Details

Contract Type:
Limited, 1 Year / Full-Time
Country / City:
Netherlands / Amsterdam
Beiersdorf NV (Netherlands)
Job ID: