Job Purpose

To develop and execute the BDF eCommerce (“eCom”) shopper & customer marketing strategy with Pure Player & Multichannel retailers, in order to successfully drive the overall BDF eCom strategy and growth.

• Enabling the e-commerce sales teams to achieve their objectives and optimize the visibility and traffic to our brands across online landscape.
• Defining the local standards for perfect store on-line, and ensuring optimal e-retail content is deployed on time, working with local brand teams and the global e-commerce team.
• The individual also owns the translation of national brand plans into e-commerce tailored concept sells to enable sales managers to secure strong support plans for our brands with e-retailers.
• Owns retailer.com media planning and activation, as well as any e-com specific promotion and pack development, working collaboratively with local brand, media, in-house agency and product supply.
• Define the local e-retail content requirements and ensures optimal content is deployed to sales on-time.
• Define local perfect store online standards and deploy across e-commerce sales teams.
• Track on-line sales fundamentals
• Translate national brand plans into e-commerce tailored conceptual sells.
• Own retailer.com media planning and activation, ensuring optimal ROI of investments.
• Own the relationship and direction of our (in-house) digital agency for development of retailer.com campaigns.
• Develop ecommerce specific promotions and packs to accelerate our e-commerce growth.
• Articulate the key needs of e-commerce in terms of 4P`s back to the broader business unit organization
• Serve as the primary liaison between the local brand teams and the local e-commerce sales team
• Own local reporting of e-commerce results and KPI`s
• Develop and coordinate all merchandise selection for our eCom accounts (pure player & multichannel)
• Drive to maximize sales and margin while creating a consistent online brand experience.
• Conceptualize, design and implement relevant campaigns across select e-commerce portals to drive visibility and business
• Develop A+ contents, SEO based Product description pages, Brand/ Theme Stores and visibility banners
• Implement best in class (incl. full product Detail Page (PDP) management) to maximize product performance such as conversion, average order size and brand positioning
• Analyze and optimize product placement on the retailer webshop to ensure “perfect store online/shop-in-shop”
• Identify unique, under developed, emerging or new, products or categories, based on statistical analysis, competitive landscape, customer feedback and web analytics
• Generate and drive online shopper customer behavior understanding to optimize purchase and product interaction paths
• Design and increase the impact of the online marketing investment through continuous improvement by measuring, analyzing and interpreting campaign results and utilizing this information to improve return on investment for future campaigns.
• Identify merchandise assortment voids/opportunities specific to the online business
• Play a critical role in the development of an exclusive online assortment
• Manage creative execution of all digital promotional media (incl. agency selection, strategic brief, KPI’s)
• Develop Promotional strategy for e-commerce channel by understanding the model as well competitive and business trends