Current Annual Report

Figures at a Glance

Key Figures
  • Business and Strategy

    For almost 140 years, our focus has been on skin care – our core competency. With our products, we want people to feel good in their skin and launch skin care innovations that deliver real added value. For us, our core value “Care” has therefore always been a key pillar of our success and the trust shown by our consumers all around the world.

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  • Research and Development

    Beiersdorf’s business success has always been based on its outstanding research and development. For us, this work is part of our DNA and key to the constant flow of new innovations and solutions offering added value for our consumers all around the world.

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  • People at Beiersdorf

    Our employees are the key to our success. Their hard work, personal engagement, and knowledge add to the global appeal of our brands and products and form the basis for our business achievements.

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  • Sustainability

    Improving sustainability is one of the great challenges of our time and an issue Beiersdorf is pushing hard on. Despite all the special difficulties it brought, 2020 was no different in this regard.

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