Consumer Engagement

A growing number of consumers expect the companies they buy their products from to have a positive impact on the environment and society. They demand products that generate less waste, and look for ways to make their own social and environmental contribution. To achieve this we are providing our consumers with sustainable product solutions, and we actively engage with them in our sustainability commitment − for example, through social sponsoring initiatives.

Long-term cooperation with trustworthy partners

Long-term cooperation with trustworthy partners

At the beach, children who can’t swim are a constant worry to their parents. To enable kids to enjoy splashing around in the water and to ease their parents’ minds, learning to swim is essential. This why for over 50 years, together with the "German Life Saving Association" (DLRG) we have engaged for more safety for children in and around water, as well as in the sun.

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In direct dialog with our consumer

In direct dialog with our consumer

We offer our consumers various communication channels to engage in direct dialog with us and to stay informed about our social engagement.

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Early Skin Cancer Prevention With Eucerin

Early Skin Cancer Prevention With Eucerin

For our Eucerin brand, providing clarity on skin cancer comes right from the heart. Every case of sunburn aggravates the risk of this form of cancer – and the rate of positive diagnosis is climbing alarmingly every year.

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These are just a few examples of how we actively involve consumers in our social engagement. More examples can be found in our Social Responsibility section.