Employee Engagement

We firmly believe that we can only increase sustainability with the help of our employees – their commitment in the workplace plays a key role. We actively encourage each and every one of our employees to make their working day more sustainable. Beiersdorf employees around the world are also committed to supporting our environmental and social initiatives through their active personal involvement.

The “We care.” Engagement Program

The “We care.” Engagement Program

We know that our strategy will only reach its full potential if our employees support it on a daily basis. Sustainability isn’t something that is left at work when you go home. Acting sustainably can be done anytime, anywhere; at home, on the way to work, on the weekend, or on vacation.

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Employee Involvement and Initiatives

We have jointly developed platforms, projects and initiatives to engage in dialogue and exchange with our employees on all aspects of sustainability. This is where our employees can inform themselves about our sustainability strategy and general sustainability topics.

Our Dialog Format: “Sustainability Forum”

Our Dialog Format: “Sustainability Forum”

We established a “Sustainability Forum” to regularly inform and inspire our employees worldwide on various topics relating to sustainability, answer their questions and foster the dialogue between management and employees.

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Internal recycling initiative “Recyclist”

Internal recycling initiative “Recyclist”

In 2018, our Global Packaging R&D department launched an internal recycling initiative focusing on sustainable plastic packaging. Round about 2,600 bottles were collected by our employees in Hamburg, Berlin and Waldheim to produce new bottles out of them, made of 100% recycled polyethylene (PE). The main objectives of this initiative were to increase the awareness of our employees about recycling possibilities and to increase internal expertise in this field as well.

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Employee Activities

As part of Beiersdorf’s “We care.” program, our employees around the world support our company’s highly diverse environmental and CSR activities. For instance, we encourage them to pitch in locally as part of the “NIVEA cares for family” initiative to give disadvantaged families in their community a helping hand. We also give them the opportunity to help provide refugee aid within specific projects. We actively involve our employees because we are convinced that we can only progress towards a more sustainable society together with them.

Joint planting campaign in India

Joint planting campaign in India

A total of twenty Beiersdorf employees from our production site in Sanand, India, launched their first Volunteering Initiative in 2017 and planted saplings in the schoolyard of a nearby local primary school as part of a charitable planting session.

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The “Green Team” in Durban sets new standards

The “Green Team” in Durban sets new standards

As part of its “We care.” sustainability strategy Beiersdorf can already look back on a number of initiatives all over the world. A group of employees in our office in Durban, South Africa developed an initiative to make their own office more environmentally friendly – “Durban Thinks Planet”.

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Engagement for the protection of drinking water

Engagement for the protection of drinking water

In Germany, too, handling drinking water resources carefully and consciously is a topic that affects everyone. For this reason, Beiersdorf started a cooperation with “Trinkwasserwald ® e.V.” in the fall of 2017.

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Team day for a good cause

Team day for a good cause

We have a strong tradition within many of our Beiersdorf departments of holding teambuilding events. Our colleagues often use these team days to make a joint contribution to a good cause.

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The Beiersdorf “Lucky Cent” initiative

The Beiersdorf “Lucky Cent” initiative

We can change a lot for the better – even with small gestures! This is the realization driving the “Lucky Cent” initiative. Our employees can donate the net cent amount of their monthly salary voluntarily.

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