With her passion for the digital world, Caroline is responsible for digital communications in the Corporate Communications team. This role not only includes managing Beiersdorf’s Corporate digital channels together with her team but also, she is responsible for amplifying Beiersdorf’s digital storyline, which is driven by superior skin care solutions and the people at Beiersdorf that fuel them.
Kathrin takes us on a journey to the fascinating field of research and development at Beiersdorf. Before exploring Beiersdorf’s DNA, she was doing the communication for HR related topics, such as diversity, leadership or New Work. She also used to be responsible for financial communications at Beiersdorf for several years.
Anna is part of the Corporate Communications team and responsible for the topics of Sustainability and Corporate Social Responsibility (CSR) as well as Diversity, Equity & Inclusion (DE&I). Her stories are about inspiring personalities at Beiersdorf and the company’s social commitment.
Christina is the Beiersdorf location communications expert in the Corporate Communications team in Hamburg. She is familiar with the numerous issues surrounding the construction of the new corporate headquarters on Troplowitzstrasse. For several years, she has also been responsible for communications and public participation in the further development of the factory site between Unnastrasse and Quickbornstrasse into an urban quarter. Christina has a particular soft spot for urban development, sustainability and social commitment.
Ines is responsible for the communication all along our Supply Chain and related topics such as Procurement, Digitalization, Logistics, Quality or our Beiersdorf Production Centers worldwide, Ines is the expert for communicating these. Before that she worked on various communication topics for Beiersdorf – including HR, Strategy, R&D, Finance and Crisis Communication.
Since autumn 2019, Diana has been responsible for corporate communication related to HR and inspiring people at Beiersdorf. These include the areas of Diversity, Learning & Development, Career, Leadership, and Health. Previously, she was in charge of R&D Communications and explored the exciting world of our research and development.
Martina has been part of the Corporate Communications team for many years as a PR consultant and knows the media scene very well. And the journalists know Martina. She coordinates and answers media inquiries, supports filming projects, and she is our contact person for daily press reviews and continuous media monitoring. In addition, she is responsible for the conception and organization of selected press conferences, for example for the successful long-term cooperation project between NIVEA and DLRG.
Julia is responsible in the Corporate Communications team for communications around Beiersdorf's NIVEA brand and our OSCAR&PAUL brands, e.g. Skin Stories. Her focus is on global topics such as brand positioning, brand purpose and social mission, and the body care and sun care categories.
Carolin is responsible for our Pharmacy and Selective Brands within the Corporate Communications team. In this way she takes care of international communication projects of brands like Eucerin, Aquaphor, Hansaplast and La Prairie.
Stories about Beiersdorf’s iconic Skin Care brand NIVEA as well as the OSCAR&PAUL brands are what Hannah knows best. All product categories from NIVEA Men to NIVEA Sun sit with her in the Corporate Communications team. Furthermore, communication on brands such as Labello and 8X4 are in her realm.
Katrin has been working at Beiersdorf since 2003. After various positions in marketing, strategy, digital and PR, she is since September 2018 Senior Communication Manager and responsible for the topic of sustainability. For Katrin, sustainability has a high personal relevance, since it changes the world for the better – and she contributes by communicating about it. Her communication is very passionate and she tries to also push the topic forward. In her private life, she is constantly seeking new ways and means to live a more sustainable lifestyle and inspire others with it.
Hannah is a sustainability enthusiast with a passion for positive change, international collaboration and storytelling. She is responsible for communication on the topic of sustainability at Beiersdorf.
In addition to our main editorial team, many international colleagues regularly contribute to our corporate blog. From Europe to Asia, from Durban to Buenos Aires, Dubai or Sydney, they report on exciting projects from our more than 160 affiliates around the world, giving you an insight into Beiersdorf’s local working environment.
You can find out more about the numerous, constantly changing
guest editors below their respective articles.
