We Promote Diversity

As a company that operates across the globe diversity is an important value for us and for the future of our company. Our activities in this area are grouped under the company-wide program “One Team. Living Diversity.”

Claudia Ardern, our Diversity Manager, is responsible for the program. She is passionate about the issue of diversity. In an interview, she explains why diversity is so important for Beiersdorf.

Interview with Claudia Ardern, Diversity Manager at Beiersdorf

Diversity is not just about quotas, it’s a matter of attitude.
Claudia Ardern, Diversity Manager at Beiersdorf
Claudia Ardern, Diversity Manager at Beiersdorf

What does diversity mean to you?

For me diversity is the comprehensive integration of various cultures, experiences and people. More broadly it includes differences in perspectives and thoughts.  

Why is a diverse workforce so important?

From my point of view there are three main benefits: You access the full potential of your people, as inclusion promotes broader vision, openness to new ideas, as well as innovation and continuous learning. You have a stronger market and consumer focus, as it helps you to understand the consumer better and it enables better penetration of demographically diverse markets. You have the opportunity to access the global market of talents and attract and retain them.  

What efforts have you made, or been involved with, to foster diversity and understanding?

In my role as a Strategic HR Business Partner I have the opportunity to stress the topic of diversity every day when it comes to recruitment, development and promotion decisions. As we focus on gender diversity and internationalization, I regularly track and report progress against our diversity goal. I am proud that since we have launched the diversity action plan we have made great progress in both areas.  

What has helped you in your career within Beiersdorf?

When my two girls were born I was able to profit from the Beiersdorf Kindergarten which is an excellent institution. It made it a lot easier to combine a career and family. On top of this, I’ve always had bosses who supported me in achieving my career goals and supported my personal development.

Charter of Diversity

Logo charta der Vielfalt Beiersdorf

In 2012 we signed the "German Charter of Diversity". This initiative aims to ensure that diversity is recognized, valued and included in the German working culture – irrespective of gender, nationality, ethnic origin, religion, disability, age, or sexual orientation.  

This charter is one of several that exist throughout Europe. Since 2010 these charters have been coordinated via a Europe-wide network by the EU.

Women in Leadership Positions

As part of the DAX 30 initiative on women in leadership positions, Beiersdorf has set out a voluntary commitment to increase the share of women in the company. In the 2015 reporting year, the proportion of women in senior executive positions (executive groups 1 – 3) in Germany was maintained at 27.5%.

In addition, Beiersdorf AG is required by law to set targets for the share of women on the Executive Board and on the two most senior levels of management, and must also document the achievement of these. The targets are as follows:

Beiersdorf AG:

Executive Board:             Share of women at least 10% by June 30, 2017 (share of women as of end of September 2015: 0%)
First reporting level:        Share of women at least 30% by June 30, 2017 (share of women as of end of September 2015: 26%)
Second reporting level:   Share of women at least 38% by June 30, 2017 (share of women as of end of September 2015: 38%)

We will announce the achievement of these targets for fiscal year 2017 at the latest in the Corporate Governance Statement on this website.


Beiersdorf Manufacturing Hamburg GmbH:

In the Consumer Business Segment, Beiersdorf Manufacturing Hamburg GmbH is required by law alongside Beiersdorf AG to set targets for the share of women on the Supervisory Board and Managing Directors and on the two most senior management levels below the Managing Directors. The following targets were set by the Shareholders’ Meeting and the Managing Director of Beiersdorf Manufacturing Hamburg GmbH in September 2015:

Supervisory Board:         Share of women at least 33% by June 30, 2017
Managing Directors:        Share of women 0% by June 30, 2017*
First reporting level:        Share of women at least 8% by June 30, 2017
Second reporting level:   Share of women at least 19% by June 30, 2017
*Beiersdorf Manufacturing GmbH employs only one managing director. This position is currently filled by a man.

We will announce the achievement of these targets for fiscal year 2017 at the latest on this page of the website.