• Annual General Meeting

    Here you will find all the information about our Annual General Meeting, held on March 31st, 2015 – the report of the Executive Board will be available as an on-demand video webcast (in German) after the event

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  • Strong Brands

    We focus clearly on the needs of our consumers – with strong and successful brands which we develop and maintain on an ongoing basis

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  • Learning from the Skin for the Skin

    The Research & Development has always played a key role at Beiersdorf. About 530 researchers worldwide are decoding the complex processes that occur in the skin

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Our Top Brands

... are globally successful
because consumers all
over the world trust them
Quick Facts
  • Company Basics

    Over 70 patents on skin care innovations each year
    Over 17,000 employees around the world
    Labs in Hamburg, USA, Japan, China and Mexico to research regional skin needs
    Graph 2
    NIVEA: market leader in 45 countries and has a global brand awareness of 95%*
    Graph 1
    In 2014, Group sales rose by 4.7% to €6,285 million
  • Group Sales by Region

    Mouse over the circle diagram to see more details.

    €3,421 million

    €1,116 million

    €1,748 million

News StreamLatest News on Beiersdorf and its brands

NIVEA Sun Makes the Invisible Visible

As the number 1 sunscreen brand, NIVEA Sun would like to increase awareness about the risks of UV radiation. While it’s true, that for a long time millions of consumers around the globe have trusted sunscreen products from Beiersdorf, there are still far too many consumers out there who are not aware of the risks and carelessly spend time in the sun without sunscreen. That’s why NIVEA Sun is starting 2015 with an international awareness campaign.

Beiersdorf continues on its growth path – Sales and earnings increase in 2014

Beiersdorf continued on its profitable growth path in 2014. In a more difficult market environment, Beiersdorf recorded organic sales growth of 4.7% in the past financial year. In nominal terms, sales increased by 2.3%, from €6.141 billion to €6.285 billion. Both business segments – Consumer and tesa – contributed to this positive performance. Group EBIT excluding special factors rose to €861 million, up from €814 million in the previous year. The EBIT margin excluding special factors improved from 13.2% in the prior year to 13.7%.
  • Products
  • Planet
  • People
  • Products

    Less Waste - Same Quality

    Our know-how and strength in innovation have always been the main drivers for our success. Our target is to continue providing high-quality, trustworthy products, whilst decreasing our environmental impact.

  • Planet

    Achieving more with less

    We know that the natural resources we need throughout our value chain are limited. We make it our responsibility to minimize the resources we use in our operations.

  • People

    Actively Taking Responsibility

    The well-being, development and success of our employees is key to the growth of our business. As a global corporate citizen, we also embrace the responsibility to have a positive impact on society.

International Distribution

Developing innovative products for new markets means responding to both global trends and the wishes of local consumers. With more than 150 affiliates, Beiersdorf and its brands are present – and successful – all over the world.





North America

South America


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Sustained success can only be achieved when one has the opportunity to fully apply one's strengths. This is true for individuals, teams and companies. Our unique Beiersdorf culture is the best foundation: It encourages everyone to give their best every day.
Zhengrong Liu – Executive Board, Human Resources

Open Positions

Open Positions

Interested in working with us? Have a look at our open positions.

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