Focus on Skin Care

For over 130 years, we have dedicated ourselves to meeting our consumers individual needs and are considered to be the inventors of modern skin care

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Focus on Skin Care

For over 130 years, we have dedicated ourselves to meeting our consumers individual needs and are considered to be the inventors of modern skin care

Strong Brands

We focus clearly on the needs of our consumers – with strong and successful brands which we develop and maintain on an ongoing basis

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Strong Brands

We focus clearly on the needs of our consumers – with strong and successful brands which we develop and maintain on an ongoing basis

Learning from the Skin for the Skin

The Research & Development has always played a key role at Beiersdorf – about 530 researchers worldwide are decoding the complex processes that occur in the skin

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Learning from the Skin for the Skin

The Research & Development has always played a key role at Beiersdorf – about 530 researchers worldwide are decoding the complex processes that occur in the skin

Our Top Brands

Our Top Brands

... are globally successful
because consumers all
over the world trust them

Quick Facts

  • Company Basics 

    Lightbulb
    Approx. 70 patents on skin care innovations each year
    Over 16,500 employees around the world
    People
    Labs in Hamburg, USA, Japan, China and Mexico to research regional skin needs
    Graph 2
    NIVEA
    NIVEA: market leader in 47 countries and has a global brand awareness of 93%
    Graph 1
    In 2013, Group sales rose by 7.2% to €6,141 million
  • Group Sales by Region 

    Mouse over the circle diagram to see more details.

    €3,390 million
    Europe

    €1,092 million
    America

    €1,659 million
    Africa/Asia/Australia

News Stream

Latest News on Beiersdorf and its brands

Beiersdorf Strengthens Open Innovation Initiative with Relaunch of Pearlfinder

Today Beiersdorf has launched a revised version of it’s open innovation platform Pearlfinder. As of now it is even easier for registered users to hand in innovative ideas and to get in touch with Beiersdorf scientists. The relaunch further strengthens the open innovation initiative of the NIVEA producer. Whether scouting new raw materials and technologies or sharing creative innovation ideas: Pearlfinder has been successfully connecting external cooperation partners with Beiersdorf researchers for a good four years.

New microscope technology revolutionizes skin-aging research

The awarding of the Nobel Prizes on December 10th will be cause for special celebration this year for Beiersdorf researchers because this time the highest scientific prize will also be given to a cooperation partner of the NIVEA producer: Professor Stefan Hell, Director of the Göttingen Max Planck Institute for biophysical chemistry will be awarded with the Nobel Prize in chemistry along with Eric Betzig and William Moerner from the U.S. for the groundbreaking invention of STED microscopy.

International Distribution

Developing innovative products for new markets means responding to both global trends and the wishes of local consumers. With more than 150 affiliates, Beiersdorf and its brands are present – and successful – all over the world.

Africa

Asia

Australia

Europe

North America

South America

Russia

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Sustained success can only be achieved when one has the opportunity to fully apply one's strengths. This is true for individuals, teams and companies. Our unique Beiersdorf culture is the best foundation: It encourages everyone to give their best every day.
Zhengrong Liu – Executive Board, Human Resources

Open Positions

Open Positions

Interested in working with us? Have a look at our open positions.

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