• Annual Report 2014

    Beiersdorf AG published its results for 2014 on February 13th, 2015. You can access the Annual Report and the Press Release on the Annual Press Conference online in the Newsroom, as well as on the Investors pages.

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  • Focus on Skin Care

    For over 130 years, we have dedicated ourselves to meeting our consumers individual needs and are considered to be the inventors of modern skin care

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  • Strong Brands

    We focus clearly on the needs of our consumers – with strong and successful brands which we develop and maintain on an ongoing basis

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Our Top Brands

... are globally successful
because consumers all
over the world trust them
Quick Facts
  • Company Basics

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    Over 70 patents on skin care innovations each year
    Over 17,000 employees around the world
    People
    Labs in Hamburg, USA, Japan, China and Mexico to research regional skin needs
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    NIVEA
    NIVEA: market leader in 45 countries and has a global brand awareness of 95%*
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    In 2014, Group sales rose by 4.7% to €6,285 million
  • Group Sales by Region

    Mouse over the circle diagram to see more details.

    €3,421 million
    Europe

    €1,116 million
    America

    €1,748 million
    Africa/Asia/Australia

News StreamLatest News on Beiersdorf and its brands

NIVEA Sun Makes the Invisible Visible

As the number 1 sunscreen brand, NIVEA Sun would like to increase awareness about the risks of UV radiation. While it’s true, that for a long time millions of consumers around the globe have trusted sunscreen products from Beiersdorf, there are still far too many consumers out there who are not aware of the risks and carelessly spend time in the sun without sunscreen. That’s why NIVEA Sun is starting 2015 with an international awareness campaign.

Beiersdorf continues on its growth path – Sales and earnings increase in 2014

Beiersdorf continued on its profitable growth path in 2014. In a more difficult market environment, Beiersdorf recorded organic sales growth of 4.7% in the past financial year. In nominal terms, sales increased by 2.3%, from €6.141 billion to €6.285 billion. Both business segments – Consumer and tesa – contributed to this positive performance. Group EBIT excluding special factors rose to €861 million, up from €814 million in the previous year. The EBIT margin excluding special factors improved from 13.2% in the prior year to 13.7%.
  • Products
  • Planet
  • People
  • Products

    Less Waste - Same Quality

    Our know-how and strength in innovation have always been the main drivers for our success. Our target is to continue providing high-quality, trustworthy products, whilst decreasing our environmental impact.

  • Planet

    Achieving more with less

    We know that the natural resources we need throughout our value chain are limited. We make it our responsibility to minimize the resources we use in our operations.

  • People

    Actively Taking Responsibility

    The well-being, development and success of our employees is key to the growth of our business. As a global corporate citizen, we also embrace the responsibility to have a positive impact on society.

International Distribution

Developing innovative products for new markets means responding to both global trends and the wishes of local consumers. With more than 150 affiliates, Beiersdorf and its brands are present – and successful – all over the world.

Africa

Asia

Australia

Europe

North America

South America

Russia

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Sustained success can only be achieved when one has the opportunity to fully apply one's strengths. This is true for individuals, teams and companies. Our unique Beiersdorf culture is the best foundation: It encourages everyone to give their best every day.
Zhengrong Liu – Executive Board, Human Resources

Open Positions

Open Positions

Interested in working with us? Have a look at our open positions.

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