• Annual Report 2014

    Beiersdorf AG will publish the Annual Report 2014 at 08:00 a.m. CET on February 13th, 2015 together with the press release for the Annual Press Conference.

    The previous reports can be found here. 

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  • Focus on Skin Care

    For over 130 years, we have dedicated ourselves to meeting our consumers individual needs and are considered to be the inventors of modern skin care

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  • Strong Brands

    We focus clearly on the needs of our consumers – with strong and successful brands which we develop and maintain on an ongoing basis

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Our Top Brands

... are globally successful
because consumers all
over the world trust them
Quick Facts
  • Company Basics

    Approx. 70 patents on skin care innovations each year
    Over 16,500 employees around the world
    Labs in Hamburg, USA, Japan, China and Mexico to research regional skin needs
    Graph 2
    NIVEA: market leader in 47 countries and has a global brand awareness of 93%
    Graph 1
    In 2013, Group sales rose by 7.2% to €6,141 million
  • Group Sales by Region

    Mouse over the circle diagram to see more details.

    €3,390 million

    €1,092 million

    €1,659 million

News StreamLatest News on Beiersdorf and its brands

Beiersdorf: Strong business year 2014

Beiersdorf continued its profitable growth path in 2014 despite a challenging macroeconomic environment. Organic Group sales rose by 4.7% in the past financial year according to preliminary, unaudited figures. In nominal terms, sales increased by 2.3%, from €6.141 billion to €6.285 billion. Both business segments contributed to this success. The Consumer Business Segment increased organic sales by 4.8%, while tesa recorded organic growth of 4.4%. The company has confirmed its consolidated EBIT margin guidance excluding special factors of above 13%.

“Share the Care. Share NIVEA” – NIVEA Winter Campaign in Russia

At the latest in November winter moves into Russia bringing with it bitter cold and deep snow. But this doesn’t stop the inhabitants from bundling up and venturing out into frosty temperatures to practice their favorite winter sport, ice-skating – ideally with the whole family. Beiersdorf Russia takes up this topic in the new local 360° campaign “Share the Care. Share NIVEA” whisking consumers away into the rich winter tradition of ice-skating.

International Distribution

Developing innovative products for new markets means responding to both global trends and the wishes of local consumers. With more than 150 affiliates, Beiersdorf and its brands are present – and successful – all over the world.





North America

South America


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Sustained success can only be achieved when one has the opportunity to fully apply one's strengths. This is true for individuals, teams and companies. Our unique Beiersdorf culture is the best foundation: It encourages everyone to give their best every day.
Zhengrong Liu – Executive Board, Human Resources

Open Positions

Open Positions

Interested in working with us? Have a look at our open positions.

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