Focus on Skin Care

For over 130 years, we have dedicated ourselves to meeting our consumers individual needs and are considered to be the inventors of modern skin care

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Focus on Skin Care

For over 130 years, we have dedicated ourselves to meeting our consumers individual needs and are considered to be the inventors of modern skin care

Strong Brands

We focus clearly on the needs of our consumers – with strong and successful brands which we develop and maintain on an ongoing basis

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Strong Brands

We focus clearly on the needs of our consumers – with strong and successful brands which we develop and maintain on an ongoing basis

Learning from the Skin for the Skin

The Research & Development has always played a key role at Beiersdorf – about 530 researchers worldwide are decoding the complex processes that occur in the skin

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Learning from the Skin for the Skin

The Research & Development has always played a key role at Beiersdorf – about 530 researchers worldwide are decoding the complex processes that occur in the skin

Our Top Brands

Our Top Brands

... are globally successful
because consumers all
over the world trust them

Quick Facts

  • Company Basics 

    Lightbulb
    Approx. 70 patents on skin care innovations each year
    Over 16,500 employees around the world
    People
    Labs in Hamburg, USA, Japan, China and Mexico to research regional skin needs
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    NIVEA
    NIVEA: market leader in 47 countries and has a global brand awareness of 93%
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    In 2013, Group sales rose by 7.2% to €6,141 million
  • Group Sales by Region 

    Mouse over the circle diagram to see more details.

    €3,390 million
    Europe

    €1,092 million
    America

    €1,659 million
    Africa/Asia/Australia

News Stream

Latest News on Beiersdorf and its brands

Nobel Prize Awarded to Beiersdorf Cooperation Partner

This year’s announcement of the Nobel Prize for Chemistry was especially interesting for Beiersdorf Research & Development because the highest prize in science honored a cooperation partner of Beiersdorf. Dr. Stefan Hell, Director of the Max Planck Institute for Biophysical Chemistry in Göttingen, together with Eric Betzig and William Moerner from the U.S., was awarded the Nobel Prize for Chemistry for his groundbreaking invention of STED Microscopy. With the so-called GSDIM Technology, Dr. Frank Fischer, Head of the Beiersdorf Research Microscopy Lab, uses an advancement of the method of the German Nobel Prize winner. GSDIM stands for “Ground State Depletion Individual Molecule Return Microscopy.” The GSDIM technology is supported by the Federal Ministry for Education as part of the joint research project “GSDIM Widefield Nanoscopy.”

Care for Sensitive Skin: A Look Inside Beiersdorf’s Research & Development

When people with sensitive skin come into contact with irritants, that often means that their skin burns or prickles and sometimes you can see redness or areas of flaking. Beiersdorf R&D has gotten to the bottom this phenomenon and discovered the active ingredient SymSitive* to sooth very sensitive skin. It stops irritation before it’s felt and calms nerves in the skin and that’s why it’s in all the products of the Eucerin UltraSENSITIVE and AntiREDNESS care series.

International Distribution

Developing innovative products for new markets means responding to both global trends and the wishes of local consumers. With more than 150 affiliates, Beiersdorf and its brands are present – and successful – all over the world.

Africa

Asia

Australia

Europe

North America

South America

Russia

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Sustained success can only be achieved when one has the opportunity to fully apply one's strengths. This is true for individuals, teams and companies. Our unique Beiersdorf culture is the best foundation: It encourages everyone to give their best every day.
Zhengrong Liu – Executive Board, Human Resources

Open Positions

Open Positions

Interested in working with us? Have a look at our open positions.

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