• Focus on Skin Care

    For over 130 years, we have dedicated ourselves to meeting our consumers individual needs and are considered to be the inventors of modern skin care

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  • Strong Brands

    We focus clearly on the needs of our consumers – with strong and successful brands which we develop and maintain on an ongoing basis

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  • Learning from the Skin for the Skin

    The Research & Development has always played a key role at Beiersdorf – about 530 researchers worldwide are decoding the complex processes that occur in the skin

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Our Top Brands

... are globally successful
because consumers all
over the world trust them
Quick Facts
  • Company Basics

    Over 70 patents on skin care innovations each year
    Over 17,000 employees around the world
    Labs in Hamburg, USA, Japan, China and Mexico to research regional skin needs
    Graph 2
    NIVEA: market leader in 45 countries and has a global brand awareness of 95%*
    Graph 1
    In 2014, Group sales rose by 4.7% to €6,285 million
  • Group Sales by Region

    Mouse over the circle diagram to see more details.

    €3,421 million

    €1,116 million

    €1,748 million

News StreamLatest News on Beiersdorf and its brands

Beiersdorf appoints new CFO

Beiersdorf appoints Jesper Andersen to the Executive Board as of May 18, 2015.

Beiersdorf continues on its profitable growth path

Beiersdorf AG, Hamburg, continued on its profitable growth path in the first quarter of the current financial year. Organic Group sales rose by 0.7%. In nominal terms, sales increased by 6.9%, from €1.596 billion to €1.706 billion. Both business segments contributed to this positive performance. Group EBIT excluding special factors improved to €255 million, up from €235 million in the previous year. The corresponding EBIT margin rose to 15.0%.
  • Products
  • Planet
  • People
  • Products

    Less Waste - Same Quality

    Our know-how and strength in innovation have always been the main drivers for our success. Our target is to continue providing high-quality, trustworthy products, whilst decreasing our environmental impact.

  • Planet

    Achieving more with less

    We know that the natural resources we need throughout our value chain are limited. We make it our responsibility to minimize the resources we use in our operations.

  • People

    Actively Taking Responsibility

    The well-being, development and success of our employees is key to the growth of our business. As a global corporate citizen, we also embrace the responsibility to have a positive impact on society.

International Distribution

Developing innovative products for new markets means responding to both global trends and the wishes of local consumers. With more than 150 affiliates, Beiersdorf and its brands are present – and successful – all over the world.





North America

South America


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Sustained success can only be achieved when one has the opportunity to fully apply one's strengths. This is true for individuals, teams and companies. Our unique Beiersdorf culture is the best foundation: It encourages everyone to give their best every day.
Zhengrong Liu – Executive Board, Human Resources

Open Positions

Open Positions

Interested in working with us? Have a look at our open positions.

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