Our Brands

Strong and Successful – Around the Globe

Our Brands

Strong and Successful – Around the Globe

Close to Consumers

Products Tailored to Skin Care Needs

Beiersdorf’s products are successful everywhere in the world because consumers trust us. To further strengthen this trust we are making substantial investments in dermatological research and innovative technologies, global and local trend analyses, and a consistent global brand identity.

Beiersdorf’s brands unite international trends with regional consumer needs because no two markets are the same and consumer skin care requirements differ considerably from continent to continent. We conduct extensive consumer surveys and operate local Skin Research Centers to stay as close as possible to our consumers.

One of the factors driving our global success is our innovation ability. Product research and development activities have always played a key role within the Beiersdorf organization. Many of our Research & Development project results, such as the invention of NIVEA Creme which revolutionized skin care in 1911, have helped us to establish global standards.

International Distribution

Developing innovative products for new markets means responding to both global trends and the wishes of local consumers. With more than 150 affiliates, Beiersdorf and its brands are present – and successful – all over the world.

Africa

Asia

Australia

Europe

North America

South America

Russia

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NIVEA

NIVEA

Our most important brand has enjoyed over 100 years of success and is today one of the world’s largest skin care brands.

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Eucerin

Eucerin

Pharmacists, dermatologists, and consumers around the world trust in Eucerin’s medical skin care competence.

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La Prairie

La Prairie

Luxurious, state-of-the-art anti-aging skin care based on over 35 years of research expertise.

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NIVEA MEN

NIVEA MEN

The modern and effective products of the NIVEA MEN brand are leading in the international men’s skin care market.

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Labello

Labello

Labello is synonymous with lip care and at the same time the market leader in numerous European countries.

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Hansaplast

Hansaplast

Today a globally successful brand, Hansaplast revolutionized the plaster and wound care market over 90 years ago.

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Florena

Florena

Products that stand for naturalness and uncomplicated skin care with select and natural ingredients that are processed in an exceptionally gentle way.

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8x4

8x4

8x4 products for women and men have been combining individual fragrance compositions with long-lasting deodorant protection for more than 60 years.

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  • tesa

    From Consumer to the Automotive Industry

    The tesa division is one of the world’s leading manufacturers of self-adhesive product and system solutions.

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  • atrix

    Protection for Damaged Hands

    With its small yet effective product range atrix has been associated with hand care competence for more than 50 years.

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  • SLEK

    Hair Care in the Middle Kingdom

    SLEK is one of the leading local hair care brands in China and a major contributor to Beiersdorf’s global growth strategy.

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  • tesa

    From Consumer to the Automotive Industry

    tesa

    The tesa division is one of the world’s leading manufacturers of self-adhesive product and system solutions.

    Go to website
  • atrix

    Protection for Damaged Hands

    atrix

    With its small yet effective product range atrix has been associated with hand care competence for more than 50 years.

    Go to website
  • SLEK

    Hair Care in the Middle Kingdom

    SLEK

    SLEK is one of the leading local hair care brands in China and a major contributor to Beiersdorf’s global growth strategy.

    Go to website