Social Responsibility

We believe families are crucial to a strong society and a key source of confidence and care. That is why we are providing long-term support for families all over the world. Our aim is to deliver tailored support on a local level to make sure we are meeting specific needs. We work with NPOs and organizations with local expertise to set up and lead projects and to ensure maximum impact for our social engagement. Each of our brands makes a social commitment to support families in an area that is true to its brand values and expertise.

Christiane Hölscher Interview CSR

NIVEA

NIVEA

All around the world, families strengthen cohesion in society. Based on this conviction, NIVEA is actively engaged worldwide in a range of projects for mothers, promoting the development of children’s skills and supporting the integrity of family life.

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NIVEA Family Milestones

NIVEA Family Milestones

Day by day, ‘NIVEA cares for family’ is reaching and improving the lives of families in need and takes care beyond skincare. Our timeline shows some of the highlights of our social commitment around the world.

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Hansaplast

Hansaplast

It could happen to any of us: The unexpected happens – and suddenly we need first aid. This is why our Hansaplast brand is partnering with local Red Cross organizations worldwide to raise people’s awareness of this vital topic, under the banner of “Bringing First Aid Home”.

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We don`t waste – we donate

We don`t waste – we donate

Many social projects urgently require skin care, hygiene and wound care products. This is why we prefer to donate product overstocks in perfect condition to a good cause rather than destroy them. In 2016 we further expanded our engagement in this area.

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Refugee Aid – Integration through Job Programs 

Refugee Aid – Integration through Job Programs 

Speaking German and having a job are key factors for successful integration in Germany. Through our job programs at Beiersdorf in Hamburg we provide refugees with initial vocational experience and set an example for their integration in German social and vocational life.

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Beiersdorf Headquarters

Beiersdorf Headquarters

We are engaged in various cooperations to help satisfy children’s hunger for knowledge, promote their skills – or simply to make their eyes shine at Christmastime! To achieve this we partner with non-profit organizations dedicated to supporting disadvantaged families.

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