Sustainability has a long tradition at Beiersdorf. Maintaining the balance between protecting our environment, social responsibility, and economic success has been a natural part of our corporate culture for 130 years.
A selection of examples from the company’s history provides a snapshot of what we have already achieved:
- Beiersdorf opened a company kindergarten in 1938, one of the first companies in Germany to do so. This continues to help our employees in Hamburg (Germany) to successfully combine work and family life today
- Beiersdorf does not conduct tests for cosmetic products on animals and has been a leader in developing alternatives to animal testing since 1987.
- In 1990 Beiersdorf became a founding member of the “Grüner Punkt” packaging recycling program.
- In 1991 Beiersdorf introduced an 8x4 deodorant spray range with a reusable pump dispenser and packaging made from 80% recycled paper. This product packaging received numerous environmental awards. However, due to prevailing market conditions the reusable pump dispenser was too ahead of its time and subsequently disappeared from the market.
- As part of Beiersdorf’s commitment to reduce packaging, we were one of the first companies to introduce refill pouches. These have been available for various product categories since 1992.
- Since 1999 Beiersdorf has taken part in the worldwide “Responsible Care” initiative. This initiative aims to continually improve the protection of health and the environment, as well as the safety of employees and fellow citizens.
- With the introduction of the Global Sustainability Management System in 2006, we enhanced our management processes which relate to the areas environment, health and safety and CSR.
- In 2010 NIVEA and the children’s development organization Plan International formed a 3-year global partnership to help deprived children all around the world to reach their full potential by enhancing their educational prospects.
