Beiersdorf launched a collaboration with “foodsharing” in Hamburg in June 2013. This charitable organisation promotes the free transfer of undamaged foods compliant with food laws to social support establishments. Some two years after the
launch of our partnership, the outcome is positive: Beiersdorf has donated 14,9
tons of unconsumed food from the corporate restaurant to institutions that put them to use in their own kitchens to serve people in need. These include the “CaFée mit Herz” in Hamburg St. Pauli. This organisation serves poor, unemployed and homeless people in the nearby area, who rely on the help and support of others due to their personal living circumstances.
Beiersdorf Catering in Hamburg was chosen from 75 competitors by the sustainability board of the newly launched “Genießt uns!” (Enjoy us!) initiative in September 2014. This very diverse federation sponsored by “WWF Germany” and “Deutsche Welthungerhilfe” is committed to raising awareness of food quality, and motivates businesses around Germany to actively combat food waste. Its goals include networking players from business, science, the media and politics across Germany, and cutting food waste in half by 2020 – a goal that was proclaimed by the German government.
At the beginning of October 2013 we changed from disposable plastic cups to glass ones in our canteen in Milan, Italy. As a result we are saving more than 250 plastic cups per day - that is about 70,000 plastic glasses a year.
In order to reduce the amount of waste from plastic bottles (PET), our Basel office in Switzerland has significantly cut the range of plastic bottles available since June 2013. Every employee has been given their own glass bottle, which they can use and reuse. This has led to a reduction in PET bottles of 50%.