A cross-functional team from Beiersdorf Manufacturing Itatiba, Brazil, implemented the project "Water Reuse from Reverse Osmosis" in 2012. This project reduced water consumption by reusing discharged water in the sanitary facilities. The initiative achieved recognition at the 6th edition of "Water Action Award" from the Piracicaba, Capivari and Jundiaí Rivers Consortium (PCJ Consortium), in the "Water Reuse" category. The PCJ Consortium is an organization, which brings together municipalities, companies, universities and NGOs in order to improve the conditions of river basins in the region and preserve water.
In 2012 the Tres Cantos production center in Spain continued to optimize its wastewater treatment system. The quality of the water is now so high that it can be reused, for example for garden irrigation, which also reduces water consumption significantly.
In 2011 our production facility in Mexico City cut its consumption by around a third, by switching from drinking water to recycled wastewater for its sanitary facilities.