Today, nearly 100% of our packaging materials are already recyclable. Worldwide, the reclaiming and recycling of used packages is dealt with by different – often licensed – disposal companies that also observe country-specific requirements. These companies ensure the professional collection, sorting and recycling of the different packaging materials. In Germany for example, this task is carried out by one of the nine “Dual Systems”. In one of these companies we have to license 100% of our sold product packaging so that a high-quality, environmentally friendly disposal (recycling and disposal) is guaranteed. Similar systems also exist in other European countries such as Austria (ARA), Spain (ECOEMBES) and Poland (Rekopol SA). In Brazil, a local recycling program in cooperation with ABIHPEC (Brazilian Association of Hygiene, Cosmetics and Perfumery Industries) has been implemented.
Refill pouches are just one example of our commitment to reducing packaging. These have been available for various product categories since 1992. Thanks to refillable containers and the possibility of using product packages, such as soap dispensers, for an extended period, waste volume can be reduced substantially. For example, the refill pouches for our NIVEA Creme Shower Gel results in 75% less waste. All folding boxes for our Florena products come from responsibly managed forests and carry the FSC Mix label. Moreover, the inside of our firming care products boxes are 100% unbleached.