Packaging

Regardless of whether the material is plastic, glass, metal, cardboard or paper, our packaging development constantly pursues the aim of reducing material use while maintaining stability and quality. This yields more than just economic benefits. Every stage of the packaging life-cycle offers potential savings that can make a substantial contribution to environmental protection. In particular, this includes low-energy production technologies, reduced transportation, and waste minimization. Since 2009 sustainability has been strategically anchored in our packaging development processes. Where possible, we apply the sustainability criteria of "avoid, reduce, reuse and recycle" to all of our packaging innovations.

Life-Cycle Analyses – Our Holistic Approach

Life-Cycle Analyses – Our Holistic Approach

To identify where we can reduce the environmental impact of our packaging, at Beiersdorf we use a valuable tool: Life-Cycle Analyses. These help us to understand how resource-friendly processes can give rise to environmentally friendly innovations.

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Same High Quality – Less Waste

Same High Quality – Less Waste

The progressive reduction of product packaging materials is our constant goal. Our guiding sustainability principle here is "avoid, reduce, reuse and recycle" – while maintaining our high quality Standards.

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Refills – a Great Idea for Over a Century

Refills – a Great Idea for Over a Century

We’re convinced that refilling pays off, as using high-quality and long-lasting packaging reduces the volume of waste. In fact, we introduced the first refill pack onto the market more than 100 years ago – a great idea back then and still a great idea today!

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