Packaging

Regardless of whether the material is plastic, glass, metal, cardboard or paper, our packaging development constantly pursues the aim of reducing material use while maintaining stability and quality. This yields more than just economic benefits. Every stage of the packaging life-cycle offers potential savings that can make a substantial contribution to environmental protection. In particular, this includes low-energy production technologies, reduced transportation, and waste minimization. Watch the video with Dorle Bahr, Head of Environmental Sustainability & Safety, who explains how we use life-cycle analyses to make our products more environmentally-friendly. ...more
Since 2009 sustainability has been strategically anchored in our packaging development processes. Where possible, we apply the sustainability criteria of "avoid, reduce, reuse and recycle" to all of our packaging innovations.

Same High Quality – Less Waste

Same High Quality – Less Waste

At Beiersdorf, our constant goal is the progressive reduction of product packaging materials. Our guiding sustainability principle here is "avoid, reduce, reuse and recycle" – while maintaining our high quality standards.



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Refills – a Great Idea for Over a Century

Refills – a Great Idea for Over a Century

We’re convinced that refilling pays off, as using high-quality and long-lasting packaging reduces the volume of waste. In fact, Beiersdorf introduced the first refill pack onto the market more than 100 years ago – a great idea back then and still a great idea today!

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