We Are Skin Care

For over 130 years, we have dedicated ourselves to meeting our consumers’ individual needs and are considered to be the inventors of modern skin care. Our research and development expertise, innovative products, and strong brands are the reasons for our success. We want to be the number one skin care company.

Latest News on this Topic


NIVEA Sun Makes the Invisible Visible

As the number 1 sunscreen brand, NIVEA Sun would like to increase awareness about the risks of UV radiation. While it’s true, that for a long time millions of consumers around the globe have trusted sunscreen products from Beiersdorf, there are still far too many consumers out there who are not aware of the risks and carelessly spend time in the sun without sunscreen. That’s why NIVEA Sun is starting 2015 with an international awareness campaign.

Beiersdorf continues on its growth path – Sales and earnings increase in 2014

Beiersdorf continued on its profitable growth path in 2014. In a more difficult market environment, Beiersdorf recorded organic sales growth of 4.7% in the past financial year. In nominal terms, sales increased by 2.3%, from €6.141 billion to €6.285 billion. Both business segments – Consumer and tesa – contributed to this positive performance. Group EBIT excluding special factors rose to €861 million, up from €814 million in the previous year. The EBIT margin excluding special factors improved from 13.2% in the prior year to 13.7%.
Quick Facts
  • Company Basics

    Over 70 patents on skin care innovations each year
    Over 17,000 employees around the world
    Labs in Hamburg, USA, Japan, China and Mexico to research regional skin needs
    Graph 2
    NIVEA: market leader in 45 countries and has a global brand awareness of 95%*
    Graph 1
    In 2014, Group sales rose by 4.7% to €6,285 million
  • Group Sales by Region

    Mouse over the circle diagram to see more details.

    €3,421 million

    €1,116 million

    €1,748 million