Beiersdorf Opens New Plant and Innovation Center in Mexico
On July 18, 2014, with 700 guests and in the presence of foreign minister Dr. Frank-Walter Steinmeier, Beiersdorf opened a state-of-the-art production center with an integrated research and development center in Silao, Mexico. The new location makes it possible to significantly increase the development and production capacity for the growing markets of North and Central America. At the same time, with the new building, the Hamburg cosmetics company emphasizes its clear commitment to ecologically responsible activity. With the focus on energy efficiency and resource conservation, the newest findings and environmentally friendly technology were part of the process going back to the planning phase.