We Are Skin Care

For over 130 years, we have dedicated ourselves to meeting our consumers’ individual needs and are considered to be the inventors of modern skin care. Our research and development expertise, innovative products, and strong brands are the reasons for our success. We want to be the number one skin care company.

Latest News on this Topic


Beiersdorf grows in difficult market environment

Beiersdorf has shown sustainable and profitable growth in the first nine months of 2014. This was achieved despite an economic downturn in many markets. Organic Group sales climbed 4.3%. In nominal terms, sales increased by 0.9%, from EUR 4.674 billion to EUR 4.716 billion. Both the Consumer Business Segment and tesa contributed to this achievement. EBIT excluding special factors improved by 3.2%, from EUR 650 million to EUR 671 million. Excluding special factors, the EBIT margin increased to 14.2%, compared with 13.9% in the previous year.

Beiersdorf „International Internship Challenge“

With the announcement of the winners and an informal get together last night the first Beiersdorf “International Internship Challenge” (IIC) came to an end. Marketing student Eva Manzano (23) from Spain, who was able to make it through the selection process to get one of the three international internships at Beiersdorf, was visibly excited. “I am looking forward to the internship – most of all because I was able to experience the team spirit at Beiersdorf for myself during the competition. Now I’m excited to see how it feels during day to day life in the internship – perhaps in an affiliate in one of the emerging markets.”

Nobel Prize Awarded to Beiersdorf Cooperation Partner

This year’s announcement of the Nobel Prize for Chemistry was especially interesting for Beiersdorf Research & Development because the highest prize in science honored a cooperation partner of Beiersdorf. Dr. Stefan Hell, Director of the Max Planck Institute for Biophysical Chemistry in Göttingen, together with Eric Betzig and William Moerner from the U.S., was awarded the Nobel Prize for Chemistry for his groundbreaking invention of STED Microscopy. With the so-called GSDIM Technology, Dr. Frank Fischer, Head of the Beiersdorf Research Microscopy Lab, uses an advancement of the method of the German Nobel Prize winner. GSDIM stands for “Ground State Depletion Individual Molecule Return Microscopy.” The GSDIM technology is supported by the Federal Ministry for Education as part of the joint research project “GSDIM Widefield Nanoscopy.”

Quick Facts

  • Company Basics 

    Approx. 70 patents on skin care innovations each year
    Over 16,500 employees around the world
    Labs in Hamburg, USA, Japan, China and Mexico to research regional skin needs
    Graph 2
    NIVEA: market leader in 47 countries and has a global brand awareness of 93%
    Graph 1
    In 2013, Group sales rose by 7.2% to €6,141 million
  • Group Sales by Region 

    Mouse over the circle diagram to see more details.

    €3,390 million

    €1,092 million

    €1,659 million