We Are Skin Care

For over 130 years, we have dedicated ourselves to meeting our consumers’ individual needs and are considered to be the inventors of modern skin care. Our research and development expertise, innovative products, and strong brands are the reasons for our success. We want to be the number one skin care company.

Latest News on this Topic


Beiersdorf: Strong business year 2014

Beiersdorf continued its profitable growth path in 2014 despite a challenging macroeconomic environment. Organic Group sales rose by 4.7% in the past financial year according to preliminary, unaudited figures. In nominal terms, sales increased by 2.3%, from €6.141 billion to €6.285 billion. Both business segments contributed to this success. The Consumer Business Segment increased organic sales by 4.8%, while tesa recorded organic growth of 4.4%. The company has confirmed its consolidated EBIT margin guidance excluding special factors of above 13%.

“Share the Care. Share NIVEA” – NIVEA Winter Campaign in Russia

At the latest in November winter moves into Russia bringing with it bitter cold and deep snow. But this doesn’t stop the inhabitants from bundling up and venturing out into frosty temperatures to practice their favorite winter sport, ice-skating – ideally with the whole family. Beiersdorf Russia takes up this topic in the new local 360° campaign “Share the Care. Share NIVEA” whisking consumers away into the rich winter tradition of ice-skating.

Beiersdorf Strengthens Open Innovation Initiative with Relaunch of Pearlfinder

Today Beiersdorf has launched a revised version of it’s open innovation platform Pearlfinder. As of now it is even easier for registered users to hand in innovative ideas and to get in touch with Beiersdorf scientists. The relaunch further strengthens the open innovation initiative of the NIVEA producer. Whether scouting new raw materials and technologies or sharing creative innovation ideas: Pearlfinder has been successfully connecting external cooperation partners with Beiersdorf researchers for a good four years.
Quick Facts
  • Company Basics

    Approx. 70 patents on skin care innovations each year
    Over 16,500 employees around the world
    Labs in Hamburg, USA, Japan, China and Mexico to research regional skin needs
    Graph 2
    NIVEA: market leader in 47 countries and has a global brand awareness of 93%
    Graph 1
    In 2013, Group sales rose by 7.2% to €6,141 million
  • Group Sales by Region

    Mouse over the circle diagram to see more details.

    €3,390 million

    €1,092 million

    €1,659 million