We Are Skin Care

For over 130 years, we have dedicated ourselves to meeting our consumers’ individual needs and are considered to be the inventors of modern skin care. Our research and development expertise, innovative products, and strong brands are the reasons for our success. We want to be the number one skin care company.

Latest News on this Topic


Beiersdorf Strengthens Open Innovation Initiative with Relaunch of Pearlfinder

Today Beiersdorf has launched a revised version of it’s open innovation platform Pearlfinder. As of now it is even easier for registered users to hand in innovative ideas and to get in touch with Beiersdorf scientists. The relaunch further strengthens the open innovation initiative of the NIVEA producer. Whether scouting new raw materials and technologies or sharing creative innovation ideas: Pearlfinder has been successfully connecting external cooperation partners with Beiersdorf researchers for a good four years.

New microscope technology revolutionizes skin-aging research

The awarding of the Nobel Prizes on December 10th will be cause for special celebration this year for Beiersdorf researchers because this time the highest scientific prize will also be given to a cooperation partner of the NIVEA producer: Professor Stefan Hell, Director of the Göttingen Max Planck Institute for biophysical chemistry will be awarded with the Nobel Prize in chemistry along with Eric Betzig and William Moerner from the U.S. for the groundbreaking invention of STED microscopy.

Beiersdorf grows in difficult market environment

Beiersdorf has shown sustainable and profitable growth in the first nine months of 2014. This was achieved despite an economic downturn in many markets. Organic Group sales climbed 4.3%. In nominal terms, sales increased by 0.9%, from EUR 4.674 billion to EUR 4.716 billion. Both the Consumer Business Segment and tesa contributed to this achievement. EBIT excluding special factors improved by 3.2%, from EUR 650 million to EUR 671 million. Excluding special factors, the EBIT margin increased to 14.2%, compared with 13.9% in the previous year.

Quick Facts

  • Company Basics 

    Approx. 70 patents on skin care innovations each year
    Over 16,500 employees around the world
    Labs in Hamburg, USA, Japan, China and Mexico to research regional skin needs
    Graph 2
    NIVEA: market leader in 47 countries and has a global brand awareness of 93%
    Graph 1
    In 2013, Group sales rose by 7.2% to €6,141 million
  • Group Sales by Region 

    Mouse over the circle diagram to see more details.

    €3,390 million

    €1,092 million

    €1,659 million