We Are Skin Care

For over 130 years, we have dedicated ourselves to meeting our consumers’ individual needs and are considered to be the inventors of modern skin care. Our research and development expertise, innovative products, and strong brands are the reasons for our success. We want to be the number one skin care company.

Latest News on this Topic


Care for Sensitive Skin: A Look Inside Beiersdorf’s Research & Development

When people with sensitive skin come into contact with irritants, that often means that their skin burns or prickles and sometimes you can see redness or areas of flaking. Beiersdorf R&D has gotten to the bottom this phenomenon and discovered the active ingredient SymSitive* to sooth very sensitive skin. It stops irritation before it’s felt and calms nerves in the skin and that’s why it’s in all the products of the Eucerin UltraSENSITIVE and AntiREDNESS care series.

Beiersdorf continues on its profitable growth path

Beiersdorf continued its dynamic business development in the first half year of 2014 with organic sales growth of 5.0%. In nominal terms, sales increased by 0.2%, from €3.163 billion to €3.171 billion. Both the Consumer Business Segment and tesa contributed to this achievement. EBIT excluding special factors improved from €434 million to €452 million, a rise of 4.3%. Excluding special factors, the EBIT margin increased to 14.3%, compared with 13.7% in the previous year.

Beiersdorf Opens New Plant and Innovation Center in Mexico

On July 18, 2014, with 700 guests and in the presence of foreign minister Dr. Frank-Walter Steinmeier, Beiersdorf opened a state-of-the-art production center with an integrated research and development center in Silao, Mexico. The new location makes it possible to significantly increase the development and production capacity for the growing markets of North and Central America. At the same time, with the new building, the Hamburg cosmetics company emphasizes its clear commitment to ecologically responsible activity. With the focus on energy efficiency and resource conservation, the newest findings and environmentally friendly technology were part of the process going back to the planning phase.

Quick Facts

  • Company Basics 

    Approx. 70 patents on skin care innovations each year
    Over 16,500 employees around the world
    Labs in Hamburg, USA, Japan, China and Mexico to research regional skin needs
    Graph 2
    NIVEA: market leader in 47 countries and has a global brand awareness of 93%
    Graph 1
    In 2013, Group sales rose by 7.2% to €6,141 million
  • Group Sales by Region 

    Mouse over the circle diagram to see more details.

    €3,390 million

    €1,092 million

    €1,659 million