We Are Skin Care

For over 130 years, we have dedicated ourselves to meeting our consumers’ individual needs and are considered to be the inventors of modern skin care. Our research and development expertise, innovative products, and strong brands are the reasons for our success. We want to be the number one skin care company.

Latest News on this Topic

4/15/2015

Beiersdorf Chooses Winners of the 2015 Innovation Competition

As part of in-cosmetics, the world’s largest trade fair for cosmetic ingredients, last night Beiersdorf crowned the three winners of this year’s Beiersdorf Innovation Pitch in Barcelona. The winners are AZELIS Deutschland Kosmetik GmbH for a cross-industry approach to new sensorial experiences, SILAB S.A. for a new active ingredient for compromised skin and SYMRISE AG for an innovative formulation platform. Now the distinguished companies have the chance to continue to develop their promising projects under the umbrella of Beiersdorf’s strong brands NIVEA and Eucerin. A total of 46 exhibitors submitted their ideas for the competition.
4/14/2015

Stimulating Skin’s Own Natural Defense Against Free Radicals

Our skin continually faces environmental challenges and stress. Without its regenerative capacities and its intrinsic defense mechanisms, our skin would accumulate damage, resulting in e.g. premature aging. Skin cells possess regenerative defense mechanisms against UV stress, intercepting harmful free radicals before they can cause damage. Scientists from Beiersdorf´s Front End Innovation in cooperation with Eucerin have now found a way to enhance this protective capacity.
2/17/2015

NIVEA Sun Makes the Invisible Visible

As the number 1 sunscreen brand, NIVEA Sun would like to increase awareness about the risks of UV radiation. While it’s true, that for a long time millions of consumers around the globe have trusted sunscreen products from Beiersdorf, there are still far too many consumers out there who are not aware of the risks and carelessly spend time in the sun without sunscreen. That’s why NIVEA Sun is starting 2015 with an international awareness campaign.
Quick Facts
  • Company Basics

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    Over 70 patents on skin care innovations each year
    Over 17,000 employees around the world
    People
    Labs in Hamburg, USA, Japan, China and Mexico to research regional skin needs
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    NIVEA
    NIVEA: market leader in 45 countries and has a global brand awareness of 95%*
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    In 2014, Group sales rose by 4.7% to €6,285 million
  • Group Sales by Region

    Mouse over the circle diagram to see more details.

    €3,421 million
    Europe

    €1,116 million
    America

    €1,748 million
    Africa/Asia/Australia