The
distance and cultural difference from Hamburg to the next stop on our journey
could hardly be greater: Shanghai, one of the largest cities in the world and
location of our affiliate Beiersdorf China. In Crystal Zhang from the Talent
Development team and Chris Chen from NIVEA Men Marketing two local
colleagues take us by the hand to tell us more about the Middle Kingdom. For
example, about the polite character of their compatriots and the intensely competitive
market in which they are working hard to bring even more shine – not just to
NIVEA, but also to local Beiersdorf brands like Slek and Maestro. This is no
easy task in a country full of contradictions and whose 1.4 billion
inhabitants are spread out across an area that is as large as all of Europe!
But in addition to diversity the Chinese market is also extraordinarily dynamic
and presents a lot of opportunity making China a pioneer in various areas.