the Consumer Business Segment continued the strong upward trend seen in recent
years, with organic sales growth of 3.6%. After recording sales growth of 1.6%
in the first half of 2015, Consumer performed extremely well in the second
half, increasing sales by 5.7%. In nominal terms, sales rose by 6.5%, from
€5.209 billion in the previous year to €5.546 billion. NIVEA
increased sales by 4.5%, Eucerin by 5.4%, and La Prairie by 1.2%.
increased organic sales in every region.
Europe, Beiersdorf strengthened its market position, with sales up 1.3%. In
Western Europe, sales saw a slight decline of 0.3% against the prior-year
figure. Eastern Europe increased sales by 7.9%, thanks to a good performance in
sales growth of 8.4% was generated in the Americas. Once again, Latin America
performed particularly well, increasing sales by 10.9%. Sales in North America
were up 3.9% on the previous year.
Africa/Asia/Australia region, sales grew by 4.8%, based on the continuous stabilization
of sales in China and the dynamic performance in Japan and India.
EBIT excluding special factors increased by
13.6%, from €678 million to €771 million. This corresponds to an EBIT margin of
13.9% (previous year: 13.0%).