Our global sustainability commitment is firmly anchored within the company. Our entire Executive Board played an instrumental role in the development of the sustainability strategy and is responsible for its execution. The strategy is managed and monitored by the Corporate Sustainability department whose head reports directly to the Member of the Executive Board responsible for Human Resources, Corporate Communications and Sustainability.
Our "We care" strategy was designed to build on and streamline existing sustainability efforts. As we move forward, we adjust our strategic approach according to regional and functional needs and work with a global network of sustainability experts and promoters. Parallel to this, new sustainability measures are embedded into existing processes, such as innovation management. We foster open and transparent feedback to allow us to continuously fine-tune and realign our focus. This ensures effective management and contributes to the achievement of our targets.
Ultimately, for our strategy to succeed it needs to be understood and "lived" by each and every employee. Our company-wide "We care" engagement program focuses on informing our employees about our strategy and targets, actively involving them in our activities and inspiring them to act independently. This way we will integrate sustainability into our day-to-day work.