Manuela Köhler: I am delighted that we have been able to bring this product to market
with a large team of colleagues from R&D, Sustainability, Procurement and
Marketing over the past few years. From my point of view, this is just the
starting signal that will be followed by further developments in this
direction.
Jennifer Williams: I completely agree with that. We see
the launch as a clear investment in the CCU technology as such. In terms of
decarbonizing our environment, the CCU process is an important technology that
we believe in and that we as a skin care company are the first to use for the
production of cosmetic products. This is one of Beiersdorf’s extensive measures
under the CARE BEYOND SKIN sustainability agenda to help address the
global climate crisis and accelerate positive change.
Thank you both for explaining this product launch and technology to us on behalf of the whole project team.