Beiersdorf Live – the corporate blog of BeiersdorfDiscover the latest stories about our colleagues and working life at Beiersdorf around the world.

In our corporate blog, “Beiersdorf Live”, we will inform you about topics from our company’s international community, in a colorful mix of stories by our employees and the latest news. Concise, informative and authentic – this is our goal. See for yourself regularly: There is a whole new world to discover!

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27 articles found:
#Brands #Sustainability #Innovation

7/18/2022

First cosmetic product with recycled CO2

With the innovative NIVEA MEN “Climate Care Moisturizer”, on shelf now, Beiersdorf demonstrates again that it is possible to benefit both the skin and the environment.

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#Sustainability #Research #Innovation

6/2/2022

“How we reduce our products’ CO2 footprint”

Eva Bredehorst, Global Packaging Sustainability Manager, and Urte Koop, R&D Manager Hair & Body Cleansing, talk about the company’s progress to reduce CO2 emissions on product level, e.g. via more sustainable packaging and formula.

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#Brands #Innovation

2/11/2022

Less is more: NIVEA MEN follows the trend of minimalism

Following the current trend of minimalism, NIVEA MEN launches the new NIVEA MEN SENSITIVE PRO Menmalist range with a Face Cream, a Face & Beard Wash, and a Liquid Shave.

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#Digitalization #Innovation

10/13/2021

Digitalization: A journey that Beiersdorfers take together

At Beiersdorf, digitalization means one thing above all: teamwork. The development of our new tool packIT is an example of how team engagement drives digitalization. It is a tool that today makes everyday work easier for many of Beiersdorf teams.

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#Research #Innovation

5/31/2021

Not all blue light is the same

We spoke to Dr. Ludger Kolbe, Chief Scientist Photobiology, who, together with R&D colleagues, has delivered valid findings on the effects of natural blue light from the sun versus those of artificial blue light.

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#Digitalization #Innovation

5/17/2021

3D product models: Digitalization beyond epicenters

Jasmin Quellmann and her team, responsible for developing digital content for Beiersdorf's products, are not only contributing to digitalization at Beiersdorf with a new fully automated Packshot Creator, but also setting a new benchmark for visual digital content in the industry.

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#People #Innovation #Research

9/7/2020

Innovation Award 2020

Award-winning cooperation goes beyond brands. The progressive approach, named ConPat journey (from CONsumer + PATients), analyses purchase decisions in the pharmacy market.

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#Brands #International #Innovation

7/21/2020

The NX NIVEA Accelerator goes into the next round

The new five NX startups will start their program in July 2020 for one-year acceleration. During this period, all startups are eligible for collaboration projects and mentoring from Beiersdorf.

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#Innovation #People #Brands

6/5/2020

Valeria Jiménez and the self-confidence of women

When Valeria Jiménez returned to Beiersdorf after 15 years, she faced the biggest challenge of her career.

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#Innovation #People #International

2/11/2020

How innovation can spin over a whole brand!

Discount battles in Chile: Davison Pereira talks about the challenges facing Eucerin and why a turnaround of the brand became inevitable.

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#Sustainability #Brands #People #Innovation

12/19/2019

“Freedom to Innovate” allows it to happen

We met with our four colleagues who jointly developed the “NIVEA VON HERZEN” product from the idea to market launch alongside their regular jobs.

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