Beiersdorf Live – the corporate blog of BeiersdorfDiscover the latest stories about our colleagues and working life at Beiersdorf around the world.

In our corporate blog, “Beiersdorf Live”, we will inform you about topics from our company’s international community, in a colorful mix of stories by our employees and the latest news. Concise, informative and authentic – this is our goal. See for yourself regularly: There is a whole new world to discover!

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23 articles found:
#Research #Innovation

5/31/2021

Not all blue light is the same

We spoke to Dr. Ludger Kolbe, Chief Scientist Photobiology, who, together with R&D colleagues, has delivered valid findings on the effects of natural blue light from the sun versus those of artificial blue light.

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#Digitalization #Innovation

5/17/2021

3D product models: Digitalization beyond epicenters

Jasmin Quellmann and her team, responsible for developing digital content for Beiersdorf's products, are not only contributing to digitalization at Beiersdorf with a new fully automated Packshot Creator, but also setting a new benchmark for visual digital content in the industry.

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#People #Innovation #Research

9/7/2020

Innovation Award 2020

Award-winning cooperation goes beyond brands. The progressive approach, named ConPat journey (from CONsumer + PATients), analyses purchase decisions in the pharmacy market.

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#Brands #International #Innovation

7/21/2020

The NX NIVEA Accelerator goes into the next round

The new five NX startups will start their program in July 2020 for one-year acceleration. During this period, all startups are eligible for collaboration projects and mentoring from Beiersdorf.

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#Innovation #People #Brands

6/5/2020

Valeria Jiménez and the self-confidence of women

When Valeria Jiménez returned to Beiersdorf after 15 years, she faced the biggest challenge of her career.

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#Innovation #People #International

2/11/2020

How innovation can spin over a whole brand!

Discount battles in Chile: Davison Pereira talks about the challenges facing Eucerin and why a turnaround of the brand became inevitable.

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#Sustainability #Brands #People #Innovation

12/19/2019

“Freedom to Innovate” allows it to happen

We met with our four colleagues who jointly developed the “NIVEA VON HERZEN” product from the idea to market launch alongside their regular jobs.

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#Digitalization #Innovation

9/30/2019

3 startups, 15 minutes each

The summer edition of the Juice Up Live Sessions focused on e-commerce ideas. True to the motto “Get inspired by disruptive ideas”, employees from all divisions meet young founders who present their ideas in a relaxed get-together.

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#Brands #Innovation #People

9/13/2019

“Don’t stop yourself” – 8X4 reinvents itself

Not too long ago, the new Beiersdorf business unit OSCAR&PAUL – Corporate Indie Brands has introduced itself, and recently delivered its first proof point: the complete repositioning of the 8X4 deodorant brand.

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#Digitalization #Innovation

9/4/2019

Disruptive thinking welcome!

The NXT SKNN Hackathon series was launched with a firework of ideas. Focus of the disruptive thinktank with startup character: breeding on skincare innovations and diving into digital worlds.

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#Innovation #Research #Sustainability

8/27/2019

“The bottle from a bottle”

Courageously exploring new paths. Turning visions into reality. Hannah Rasel and Adrian Przybill did exactly that in their "Recyclist" project.

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