Privacy Policy

1. Data Processor

Data Processor for the collection, processing and usage of personal data within the meaning of the Federal Data Protection Act is

Beiersdorf AG
Unnastraße 48
20245 Hamburg

Tel.: +49 (0) 40 - 4909 0

With this Privacy Policy we would like to inform you about the collection, processing and usage (hereafter referred to as "use") of personal data. How to object to the use of your personal data in accordance with the relevant data protection regulations, you will learn in section 9.

2. Collection, processing and use of personal data

Personal data is information that identifies you, such as your name, date of birth, telephone number, e-mail or postal address.

Beiersdorf AG (hereafter referred to as "Beiersdorf") uses the personal data provided by you as far as it is necessary for the establishment, execution or termination of a contractual or quasi-contractual obligation with you or for the use of one of the our services. Amongst other cases, this includes sending us a contact request. We will inform you about the concrete purpose of use when collecting your data. In these cases, we will use your personal data exclusively to process your respective request. You are free to decide whether to disclose your data to us for the aforementioned purposes. As far as the type of your request allows it, you may remain anonymous or use a pseudonym.

If Beiersdorf intends to use personal data for other purposes (especially for advertising and marketing purposes), we will always seek your explicit consent before collecting your data.

3. Use of personal data for advertising and market research purposes

To the extent you consent to the use of your personal data for “advertising and market research purposes,” your personal data will be used for such purposes. We only do this if you expressly consent to such use, e.g. by placing a check mark in the appropriate box during a promotion and then confirming.

We can then send you individualized advertisements about our products and services or suggest that you participate in promotions, such as lotteries or product tests. We contact you over the channels of communication you have indicated in connection with your consent to our contact, e.g. by e-mail, if you provide your e-mail address, or by telephone or SMS if you provide us with your landline number or mobile phone number. Finally, we also use your data to analyze and improve the effectiveness of our websites and our advertising and market research.

4. Duration of the storage of your data

We will only store the data provided by you as long as it is necessary to fulfil the respective purpose for which you have submitted your data to us or to comply with regulatory requirements.

Provided that you have given us your explicit consent to the use of your personal data for advertising purposes, we will use your data for these purposes as long as you do not revoke your consent. You may revoke your consent at any time with future effect (refer to section 9).

5. Limited transfer

While processing your request, it may be necessary for Beiersdorf to transfer your personal data to other affiliated companies within the Beiersdorf group or external service providers – these may be located also in non-European third countries – which work solely on our account. Such service providers may be entrusted, for example, with the dispatch of product samples to you. Beiersdorf requests all affiliated companies within the Beiersdorf group as well as its external service providers to use your personal data only in compliance with our standards and in accordance with this privacy policy and the legal requirements for contract data protection.

Apart from that, we neither transmit, sell nor lease personal data to third parties without your inducement. However, we reserve the right to disclose information about you if we are obliged to do so by law or if the disclosure is lawfully demanded of us by public authorities or law enforcement agencies.

6. Use of cookies and web analysis tools on our website

We use so-called "Cookies" on our websites. You will find detailed information in our Cookie Policy. You may customize your Cookie Settings at any time.

In addition, we use the following web analysis tools: Google Analytics, Google AdWords, Google DoubleClick, Optimizely und Bunchbox. These tools also use Cookies. You can prevent the storage of Cookies at any time by customizing your Cookie Settings regarding Performance Cookies.

Below you will find a description of the functionality and purposes of these tools:

a) Google Analytics

This website uses Google Analytics, a web analysis service by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses a specific form of "cookies", text files, which are saved on your computer and which allow an analysis of the use of the website by you. The information produced by the cookie about the use of this website by you is generally transferred to a server of Google in the USA and saved there. Please note that on this website, Google Analytics has been extended by the code "gat._anonymizeIp();" to ensure an anonymized registration of IP addresses (so-called IP-masking). By this IP anonymization on this website, your IP address is shortened by Google within the territory of the EU respectively the member states of the European Economic Community. Only in exceptional cases, the whole IP address is transferred to a server of Google in the USA and shortened there.

Google will use these information on our account to evaluate your use of this website, to compile reports about the site activities and to provide other services to the website owner which are associated with website and internet use. The IP address submitted by your browser through Google Analytics will not be brought together with other data of Google.

Please find further information about terms of use and data protection under: and

b) Google AdWords

This website uses Google AdWords, an analysis service by Google, and within Google AdWords it uses the Conversion Tracking feature. Google AdWords places a cookie (the so-called “conversion cookie”) on the hard disk of your computer for the Conversion Tracking whenever you click on an advertisement placed by Google. These cookies will be deleted after 30 days and do not aim at personal identification. When you visit certain pages on our website, Google and we are able to detect that you have clicked on the advertisement displayed and that you have been directed to this page.

The information gathered through Conversion Cookies is used to generate statistics for AdWorks customers who utilize Conversion Tracking. These statistics enable us to learn about the total amount of users who click on the ads placed by Google and access a website with a Conversion-Tracking-tag.

Besides the Conversion Tracking, we also use the following features:

  • Remarketing
  • Target groups with shared interests
  • User-defined target groups with shared interests
  • Target groups willing to purchase
  • Similar target groups
  • Demographical and geographical orientation

With the remarketing feature of Google we reach users who have already visited our website. Thus, we can present our advertisement to target groups who are already interested in our products or services. Furthermore, AdWorks identifies the users´ shared interests and characteristics on the basis of the user behavior on the websites within the advertisement network of Google (“display network”) during the last 30 days as well as with the help of the contextual search engine. On the basis of this information AdWorks then finds new potential customers for marketing purposes whose interests and characteristics resemble those of our website´s users. The target-group-specific remarketing is achieved by combining the use of different kinds of cookies, such as Google Analytics cookies and Google DoubleClick cookies.

Further information about the terms of use and data protection relating to Google AdWords can be found here.

c) Google DoubleClick

On our websites, we use the feature DoubleClick by Google in order to analyze the use of the website and to enable us, Google as well as other advertisers that work with DoubleClick to present user-relevant advertisement to you. For this, a cookie is installed on the hard disk of your computer. With the help of this cookie a pseudonym identification number is assigned to your browser and information about the advertisement displayed in your browser is collected. The information gathered by the cookie about your use of the websites is generally transmitted to and saved on a Google server in the USA. On the basis of the information gathered, interest relevant categories are assigned to your browser. These categories are used to display interest-related advertisement.

d) Optimizely

In order to offer ideal display and features, the development of our offers are based on A/B tests and multi-variant analysis that are implemented with the web analysis service Optimizely of Optimizely Inc. This service uses cookies to identify the visitor´s browser and analyze the use of this website. Further information on how Optimizely processes your data can be found here.

e) Bunchbox

In order to provide ideal display and features, the development of our offers are based on A/B-Tests and multi-variant analysis that are implemented amongst others by the site-optimization-tool "Bunchbox". This service uses cookies to identify the visitor´s browser and optimize the use of the website.

7. Social plug-ins / Implementation via "Shariff Wrapper"

Our websites use so-called social plug-ins ("plug-ins") of social networks, particularly Facebook’s "Share"-button. The provider’s website, i.e., is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. However, Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2, Ireland, is responsible for the German website The plug-ins are generally marked with the Facebook logo. In addition to Facebook’s plug-ins, we also use those of "Google+" (provider: Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA), "Twitter" (provider: Twitter, Inc., 1355 Market St, Suite 900, San Francisco, CA 94103), "Pinterest" (provider: Pinterest Inc., 808 Brannan Street San Francisco, CA 94103, USA), "XING" (provider: XING AG, Dammtorstraße 30, 20354 Hamburg, Germany), and "LinkedIn" (provider: LinkedIn Corp., 2029 Stierlin Court Mountain View, CA 94043, USA).

For data protection reasons we decided not to incorporate direct plug-ins from social networks, but to use the so called "Shariff Wrapper". Shariff Wrapper enables you to decide, whether and when to transfer data to social networks. As a consequence thereof, data will not be transferred automatically to social networks like Facebook, Google+, Twitter, Pinterest, XING or LinkedIn when visiting our websites. Your internet browser will not connect to the corresponding servers of the social network until you have not actively clicked on the respective share-button. By clicking the respective button (e.g. "Share", or "Pin it"), you give your explicit consent that your internet browser will connect to the corresponding servers of the social network and that user data will be transferred to the provider of the respective social network.

We have no influence on the nature and scope of the data transferred to social networks after clicking the respective button. For further information on the purpose and scope of the collection, processing, and use of your personal data as well as your respective rights and setting options in order to protect your privacy, please refer to the respective social network’s privacy policy, for "Facebook" here and there. Further information on "Google+" is available here, for "Twitter" here, for "Pinterest" here, for "XING" here, and for "LinkedIn" here.

8. Use of YouTube in privacy-enhanced mode

On our websites, we might embed videos from YouTube in the privacy-enhanced mode. As the majority of websites, YouTube also uses Cookies in order to collect information of the users of its websites. YouTube uses this information inter alia for recording video statistics, prevent fraud, and improve the user friendliness. Also this results in a connection to the Google DoubleClick network. When you start the video, this could trigger further data processing operations, on which we do not have influence. For more information about privacy on YouTube see Google‘s privacy policy:

9. Contact, information, revocation, blocking, erasure

You may at any time object to the use of your personal data with future effect, arrange a partial or complete deletion or blocking or request information about the personal data stored by us or request its rectification. The use of a special form is not required; you may for example simply write to Beiersdorf AG, Customer Center, Hopfenbruchweg 6, 19059 Schwerin or contact us by e-mail.

10. Data security

We have taken technical and organizational measures to protect your data against loss, modification or unauthorized access. We continuously improve these security measures according to the technological development.

11. Update and modification

We may change or update parts of this privacy policy without prior notice to you. Please check our privacy policy each time before you use our services to be up-to-date in case of modifications or updates.

Privacy policy as of August 2016.