Our Strategy: WIN WITH CARE

At Beiersdorf, we’re not just proud of where we come from, we’re inspired by it. We are the inventors of modern skin care, since 1882 we’ve been making people feel good in their skin. It’s not just what we do, it’s who we are. That’s why we’re constantly pushing boundaries, searching for new ways to impact our consumers lives.  

Our passion for skin care is at the heart of our bold vision: to be the best skin care company in the world.
With our Win with Care strategy, we’re more focused than ever on delivering outstanding skin care solutions. Beiersdorf is a company with bold ambitions and a heart full of care, always innovating with purpose and putting our consumers first. We are ready for more, to take on the future of skincare together.